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Yanik's Hot Sheet April 2005
April 7, 2005
Dear Friend,
Welcome to April’s “Hot Sheet” of the year. Lots of good stuff in here...
First off, I just got back from a really awesome Baja Racing Trip in Mexico with a company called Wide Open Baja. It was a 4-day adventure from Ensenada (about 2 hours south of San Diego). I went with Corey Rudl and my friend Rob.
Corey is a real racing nut. He does all kind of racing trips and he loved this one so much last year that he convinced me I needed to go. I’m glad he did. It was pretty crazy. You get to drive these cool Baja race cars on some of the same trails as the famous Baja 500 and Baja 1000 races. Also, your guides are past winners of these races.
The cars are really incredible because you can go through a 2-3 foot ravines and crazy trails with no problem. All of a sudden instead of avoiding bumps and potholes – I was looking for them with these cars. I came back home and Missy told me to stop dune buggy racing with our cars :)
Here’s the special slide show of our Baja racing trip if you want to check it out:
http://www.surefiremarketing.com/baja
BTW – while you’re there if you can do me a quick 3-minute favor, I’d really appreciate it. It’s a quick survey for a possible “Business Adventure” enterprise, I might start. Since I love these extreme trips – I thought it might be a good idea to bring along some company ;)
http://www.surefiremarketing.com/adventuresurvey
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After you check out my adventure - let’s get down to business with April’s Hot Sheet…
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information (about $50,000.00 last year), checking out new products, attending seminars, reviewing material people send, reading a bunch of books and newsletters, etc. etc. So I've decided to share with you what's new, what's hot and what's going on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I recommend. You'll only hear from me when I've got some cool stuff to share (unless you tell me to bug off by clicking the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet * *
April 7, 2005
Resources, tips, hints and recommendations for you to make a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- Underground Online Seminar – Sold Out
- Feature Article:
- “Student Success Spotlight”
- Books and Resources you should check out (Ringer, Vitale, et)
All this and more inside this issue of Yanik's Hot Sheet. Ready? Let's go...
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Hot Sheeter #1: “Underground” Online Seminar – Sold Out
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Most seminars these days will get the bulk of their registrations about 3-4 weeks before the event – sometimes people are even able to sign-up up until the very day of the seminar. Not this one! My upcoming Underground Online Seminar was completely SOLD-OUT *5* weeks before the seminar would take place. Good news for the people that got in but bad news for you if you missed out. However, you can still sign-up for the wait list in the rare event someone cancels but you’ll also be notified first when the tapes from this event are released. Details here – http://www.UndergroundOnlineSeminar.com
Listen, there's got to be a reason why someone like Dan Kennedy's is coming as an attendee to listen, learn and network.
And he's not the only high-profile attendee...
As I was going down the list of registrants the other night I spotted all sorts of offline and online 'celebrity' marketers. (Several I personally know are verifiable, bonafide millionaires and multi-millionaires.) All of them are attending on their own dime for one simple reason…to hear what these "Real World" Underground successes are doing online. I’m super excited myself to see what these guys and gals reveal.
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Feature Article Hot Sheeter #2: “The Little Known Marketing Secret Weapon That's Free For The Taking!”
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The Little Known Marketing Secret Weapon That's Free For The Taking!
By Yanik Silver
By now we've all become accustomed to the "bonus pile on" that's almost a required part of any online offer. But even though you're used to it, never forget that adding extra value to your offer is essential - especially when you're selling information products.
This bonus concept is so important, I have frequently taken something out that I was originally going to put into the product just so I could use it as a bonus. Bonuses really do sell!
But there's an even better way to develop bonuses with high perceived value. Just look for public domain works you can repackage.
-- Side note: If you want the definitive guide profiting from public domain works check out – http://www.PublicDomainRiches.com or if you want 35 different public domain works in 35 different niches go to: http://www.PublicDomainGoldmine.com --
I love public domain bonuses for many reasons. First, they're completely free - you don't have to pay anyone to write them. Second, they're often truly unique - with millions of pages of public domain material available, you're bound to find a "sleeper" on a great topic.
And best of all, they can jazz up just about any old information product. Even a commonplace how-to course can seem extra special when you've added some "vintage gems" as bonuses. Talk about an underutilized marketing secret weapon!
Here are just a few ways to use public domain materials as bonuses...
Software - Believe it or not, many software developers don't copyright their works because they want them to be free for public use! Check out what's available by typing "freeware" in your favorite search engine. Don't forget to clear the rights with the author first.
eBooks - Even if you can't find a public domain work on a related subject, inspirational and motivational topics go with just about anything. There are thousands of public domain works that fit into this category, from words of wisdom to prayer books.
Government publications – US Federal works (and some state) are in the public domain, and they are an absolute gold mine. For example, when I created an anatomy drawing book for artists (also in the public domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!
Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're selling a how-to guide to hand quilting, just a couple of vintage quilt patterns will make your audience swoon. Or what about diagrams or specifications for antique car parts or vintage airplanes? Here's one instance where your audience might grab your product simply to get the bonuses!
Drawings and photos - The copyrights on many old illustrations and antique photos have expired - or they were never copyrighted to begin with. Bundle these graphics into themed sets to complement your product. While scanning in old artwork may be a bit time consuming, this is one of those "work once, reap the rewards forever" products.
Finally, here's a bonus for YOU. Remember that the more unique your public domain bonus is, the more likely you can package or even sell it in its own right! Sometimes something as simple as changing a title can give your bonus even more perceived value.
What a great way to breathe new life into those old forgotten works... and pile on value-added bonuses that justify a premium price tag for your product!
Copyright 2004 – Yanik Silver
-- Note: If you’d like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article --
Resource box: Just 31-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he’s only been online full time since February 2000! Yanik is a highly sought after speaker and attendees regularly pay up to $4,995.00 per person to hear his secrets.
He is the author, co-author or publisher of several best-selling online marketing books and tools, which can be found at www.SurefireMarketing.com
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Hot Sheeter #3: Student Success Spotlight
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I’ve just completed another sold-out ‘e-class’ called “How to sell your book on the Internet” specifically for authors. These authors had taken their “real” books and I’ve showed them how to create automatic streams of income from the Internet while they slept. Way better than the traditional publishing model. ;)
BTW - I’m not planning on holding anymore of these anytime soon – but you can get the core of the information here – http://wwwInstantInternetProfits.com
Here’s a couple author success stories…
Jim Sapp is a business expert (and 2004 Business Author of the Year) who teaches how to avoid the biggest mistakes when starting your own business. He’s turned his expertise into a great downloadable resource available here: http://www.startingmycompany.com/
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Next, I have Dr. Brenda Shoshanna, who is a psychologist by training. She started selling a book called “Living By Zen” and here’s what she had to say:
"I signed up for Yanik
Silver's course on online marketing knowing very little about Internet
marketing or working with the computer. However, Yanik's simple, brilliant,
fascinating and extremely rich course laid out a step by step plan which
allowed me to create my own ebook, put it up, and embark upon the wonderful
adventure of selling it online. Yanik has been with me every step of the way,
no matter how long it is taking. He is patient, clear, available, dependable
and truly on my team. Even though the marketing has just started, many sales
and wonderful responses are already coming in (In fact, I got 39 sales in my
first week!). I have now have the amazing feeling of unlimited possibilities,
the ability to reach others quickly, offer my best, and have a wonderful time. Thank
you Yanik. You have opened a huge door in my life."
I love the part about getting 39 sales in the first week! Very cool!
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Also, I wanted to publicly give a big ‘thumbs up’ to the winner of our Aruba vacation contest for top producing Internet Apprentice. That title goes to Greg Cesar. And guess what? His project has absolutely nothing to do with marketing, making money or anything like that. It’s actually a family related niche – but that’s all he’s allowing me to share. He brought in over $131,752.00 - enough to buy 2 Range Rovers for him and his wife this year! ;)
He’ll be joining me, Jim Edwards and last year’s Apprentice winner, Chris Zavadowski, for this all expense paid trip to one of my favorite islands. You can read all about the other Apprentices and also sign-up for first notification of the next “Internet Apprentice” program taking place in June – http://www.surefiremarketing.com/apprentice/
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Hot Sheeter #4: Upcoming Teleconference Call
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Mark your calendars for April 12, 2005 at 4pm, ET
I’m doing a unique WebConference with Mitch Myserson, of Guerilla Marketing Coach. I’m not exactly sure what a WebConference is – but Mitch says they are really cool and more interactive than teleconferences.
I’ll be doing a live presentation on my 12-part web copywriting formula. Don’t miss it! http://www.onlinemarketingsuperstars.com/yanik.htm
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Hot Sheeter #5: Books, Tools & Resources You Need to Check Out
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One day I was goofing around on eBay and found a very odd auction. It was for super comprehensive and fully searchable “swipe file” of Joe Sugarman, Eugene Schwartz, Gary Halbert, Gary Bencivega and other marketing legends ads. I was intrigued but also very skeptical. You see, I already thought I knew the existence of every single swipe file and I couldn’t figure what this guy was selling so that I could download them onto my computer. Well I won the auction and a few days later I got a couple CD-roms in the mail. I popped those suckers in and was pretty astounded!
In fact, here’s what I wrote back to him –
“Wow I thought I knew every swipe file know to man – I was wrong! This new resource shows you one of the largest (and totally unknown) databases of powerful print ads for any type of product or service. Amazing!" You might want to check it out: http://swipefile.yanikrecommends.com
Also, if you are really, really serious about copywriting – you’ll want to get your hands on my Ultimate ‘At-Home’ Internet Copywriting Workshop – http://www.UltimateCopywritingWorkshop.com
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I got a message on my desk that a ‘Robert Ringer’ called…
Hmm…..I thought that was pretty cool if it was “the” Robert Ringer. Turns out, it was and he actually lives about 45 minutes away from me in Maryland.
I’m sure many people reading this will remember Robert Ringer. He’s a NY Times Best-selling author who wrote one of my favorite books “Winning Through Intimidation”. I never liked that title but I absolutely loved a theory in there he calls his “leap frog theory”. It’s killer and absolutely worth studying because too many people wait for ‘somebody’ to appoint them THE expert or tell them they can do something. You can appoint yourself the expert and decide to have people play by your rules. This book is now re-titled “To Be or Not to Be Intimidated”.
But more importantly, Robert’s back with a brand new book called “Action”. In fact, I firmly believe nothing happens without this single, powerful concept. Listen, ideas are great, preparation is fine and knowledge is essential – but more important than anything else is ACTION! Everything else is useless until you roll up your sleeves and put yourself into action. This entire book is something Ringer believes is his greatest secret to accomplishment in his business career.
I suggest going over to BN.com, Amazon.com or http://www.RobertRinger.com and picking any of his books.
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Here’s a really cool resource loaded with great stuff! The National Mail Order Association is a wealth of resources for those of us interested in or already running a mail order type business.
Here’s their resource page – http://www.nmoa.org/catalog/index.htm You can get all kinds of exclusive and hard-to-find direct marketing resources (sometimes for quite cheap).
Here’s just one – I noticed they are selling “Billion Dollar Marketing” by Maxwell Sackheim for $29.95. Sackheim is one of my all-time mail order heroes. His book “My First 75 Years in Advertising” is nearly impossible to find but “Billion Dollar Marketing” actually covers a lot of the same information. This is an absolute must-buy! Plus, if you have specific niche-related products – get their mail order and advertising guides, ways to announce your new product and much more.
Or the other way around. Let’s say you want to get into the mail order business and are looking for a product to sell (or want back-end products for your customers) – you got it right here: http://www.nmoa.org/freestuff.aspx
And finally, if you want to stay up on the latest – you can get on their free newsletter list http://www.nmoa.org/freestuff.aspx
* * “What a crock!”…
“Rip-off!”.,.
And “Scam Artist!”…
That’s just a few of things people on the forums and boards were screaming and yelling about during my buddy’s John Reese, Traffic Secrets launch last August. It was pretty crazy. Lots of people thought Reese’s course was over-hyped and way over priced (of course, they’d never even bought the course – but why let that stop them). I even had people unsubscribe and write me nasty emails when I endorsed it. They said I was just interested in the big commissions being offered. Hardly. There isn’t a week that doesn’t go by that I don’t get at least 1 solicitation for sell something to my list for a big commission check. I tell people, I only put things in my Hot Sheet or endorse to my list that I fully believe in. My reputation isn’t worth blowing over a couple bucks.
Anyway – back to Reese….
Now that the big launch has passed John wanted to show people just how much of an impact his strategies have had on real people. So if you go to http://www.trafficsecrets.com/ysilver (yes, that is my affiliate link) you’ll see undeniable proof of the real-life results. Tons and tons of real case-study testimonials. BTW – when Traffic Secrets first launched I put together an expose of how Reese created his $1M/day and it’s here: http://www.surefiremarketing.com/bigmarketinglesson.pdf
If anyone purchases through my link – you can get bonus #1 I offered in that PDF. It’s the CD audios of my 30th Birthday Bash held in January 04. That’s a minimum $249 value (that’s what the pre-publication price and we haven’t been selling them again yet). YaniksBirthdayBash.com for details on it but you can’t order it on the site. You just need to send your receipt over to surefireadmin@surefiremarketing.com for verification to get this bonus.
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Last weekend, I was briefly in Chicago and I saw Joe Vitale at a seminar. He signed a copy of his new “Attractor Factor” book. This was a few days before his big push to make it a #1 Best-Seller. Congrats to Joe he actually beat out Harry Potter for the top spot at Barnes and Noble. I briefly looked through it and it seemed like it had some good stuff. I don’t know if he’s still giving out the bonuses but you might want to check it out – http://www.mrfire.com/factor/
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Tons of people ask me how to create their own websites. Usually my answer is just to outsource and hire someone – but that’s not always the answer for everyone. Now, I’m really excited to have another answer…and that is MakeMiniSites.com.
This is brand new course from my friend and co-author, Jim Edwards. A lot of you guys know Jim is a master with multi-media, well he’s taken a ‘watch-over-my-shoulder-and-do-what-I-do” approach to teaching you every little nitty-gritty detail to building any type of mini site you want. You really should check this out for yourself or anyone you want to train to take over building mini-sites for you:
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One of the big trends I see happening in the information marketing business is more and more “done-it-for-you” services are in higher demand. Let’s face it, prospects are busier (and sometimes lazier) than ever. They’d rather just write a check and have you do just about everything for them. In fact, I have new high-priced service ($7,995/month) for cosmetic surgeons that I’m selling that is just that – all “done-it-for-you” for the doctors. I dropped the “box” entirely that I was selling to them a few years back because my online business was doing so well.
Now here’s interesting offer to do “all the work for you” with promoting your web business.
http://www.dimeconsultants.com/ys/
It’s from Amber Jalink who’s been online since 1997. She’s promising to do it all for you and it’s super cheap. Way too cheap if you ask me. As you can imagine she’s only got a tiny amount of slots for this. In the past she’s achieved anywhere from a 5-32% response rate for herself and a few past sponsors.
* * Attention UK readers….
There’s still time to get in on the Info Product Seminar - UK I’ll be coming to London (only the 2nd time) to share my information marketing and copywriting secrets.
May 13-15, 2005 (London) http://ukseminar.yanikrecommends.com
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Public Domain Riches Gold Mine – SOLD OUT again
Some of you might have seen my newest release – “Public Domain Riches Gold Mine”. This is so hot that Volume I, II, III and IV sold out within2 weeks of after briefly mentioning them to a small portion my list! Because the orders came in so fast we didn’t send out the notice to everyone on my list or else there would be too many disappointed people.
The Gold Mine package contains 35 ‘how to’ works in 35 different high-demand and high-profit potential niches. Plus, just about everything you need for each niche including keyword analysis and market research.
Sorry you missed out – but you can get first chance when we release Volume V with 35 all-new and totally different works by heading here – http://www.PublicDomainGoldMine.com
(Volume 5 should be out in about 2 weeks)
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* * * Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading.
All the best,
Yanik
P.S. Have you seen all our newest products?
http://www.UltimateCopywritingWorkshop.com The master’s copywriting package – getting incredible reviews
http://www.PublicDomainRiches.com/leap/ (new 8-week program)
http:///www.InstantInternetProfits.com (new 6-week program)
http://www.UndergroundOnlineSeminar.com (If you want to sign-up for first notification when the tapes are available for this sold-out event)
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