Yanik Silver's HotSheet

Yanik's Hot Sheet May 2005

May 19, 2005

Dear Friend,

Welcome to the next “Hot Sheet”.

Usually I don’t write this “whenever” newsletter each month but there’s so much going on – I wanted to. First off, it’s official - Missy’s pregnant and due in September. My friends with kids have all told me I’d better catch up on my sleep now. And they enjoy telling me how much my life is going to change, blah, blah, blah. :)

You know, Missy looks pretty cute pregnant. Nothing much has changed except for a little round ball. As for me, I’m attempting to stay clear from the chocolate covered pretzels and Ben & Jerry’s she’s into now so we both don’t eat for two ;)

And I’m still recovering from the Underground Online Marketing Seminar. It was a huge success. I’ve been getting a boatload of comments from excited attendees like these:

“Just arrived back in the UK from the online underground seminar having

passed through immigration and checkers clutching my Yanik Secret Service

case and just want to say a big thanks for a great weekend. The quality of speakers was 'awesome', to borrow your phrase, and my knowledge of this opportunity has soared to heights I did not know existed. It has been a life changing few days and I am so grateful to you, your team and the speakers for this mind-blowing experience...” – Chris Morton, Flintshire, UK

“I was especially surprised by Jim Lillig. I'd stereotyped him a bit as "just" being an adult site guy - but thought he gave some great insights, especially about video and DRM. The smart adult site guys have traditionally been ahead of the curve in applying new technology to make money!...It was all certainly a great seminar, and worth what I paid multiple times over.” - Darrell Merrick, Phoenix, AZ

“…I probably cranked out $1 million worth of ideas on the plane ride back - now just have to implement them. But the 'Big Underground Ideas' section at the front of the book was very helpful. Now I have an action list.” – Brett Fogle, Boca Raton, FL

“The Underground event was hands-down the best event I have ever invested in. The information was so fresh and valuable I know it will grow my business at least 5 times over the next year. My goal is to be averaging $50,000 a month with my little niche market energy healing products and membership site and live events by next years event.” – Carol Tuttle, Best-Selling Author - "Remembering Wholeness"

And lots more.

Most seminars these days will get the bulk of their registrations about 3-4 weeks before the event – sometimes people are even able to sign-up up until the very day of the seminar. Not this one! The Underground Online Seminar was completely SOLD-OUT *5* weeks before the seminar.

No doubt due to the fact I managed to uncover a secretive group of real-people making real money online *NOT* selling "how to make money online" info.

These 'under-the-radar' successes don't advertise their accomplishments because they don't need to nor want to. They are quite content to make their money "in the dark"

(while keeping their mouths shut and their secrets very close to the vest).

In fact, this seminar was so intriguing it sold Dan Kennedy. Yes, I'm talking about "THE" Dan Kennedy was an attendee!

I’ll be releasing a very limited run of only 750 videos from the event. Each package will be individually numbered and come in the official “Yanik Secret Service” briefcase. I’ll be spacing out the release to reward our best customers and partners. The release will start with the early-bird list, then move on to our customers, then a handful of partners will each get a small allotment if anything is left. If you’d like to be the first one notified when the tapes are ready just sign up here: http://www.UndergroundOnlineSeminar.com

As a funny side note, Corey Rudl showed up in DC and couldn’t understand why people kept asking him if he was still sore. He never knew I put the photos up of him from the Baja racing trip we did together. In case you missed it - http://www.surefiremarketing.com/baja

I’m just finishing this issue up somewhere across the Atlantic flying back from the UK after speaking at the Info Product Seminar – UK. Nice group there and quite a lot of fun. One of my highlights was actually being in the city of Slough on Friday night. I was really excited when I found out where I was because that’s the setting for one of my favorite TV shows from England, “The Office”. There’s now an American version which is okay – but get the BBC version. Hilarious! (I was told by my British hosts that most people aren’t too excited about Slough.) ;)

* * *

Onward.

Let’s get down to business with May’s Hot Sheet…

What's Yanik's Hot Sheet, you ask?

Good question.

You see, I spend tons of money buying new information

(about $50,000.00 last year), checking out new products,

attending seminars, reviewing material people send, reading

a bunch of books and newsletters, etc. etc. So I've decided

to share with you what's new, what's hot and what's going

on inside this periodic newsletter.

You'll find this filled with resources, tips, and stuff I

recommend. You'll only hear from me when I've got some cool

stuff to share (unless you tell me to bug off by clicking

the link at the bottom). :)

* * *

If you're ready -- let's start...

================================================

* * Yanik's Hot Sheet * *

May 19, 2005

Resources, tips, hints and recommendations for you to make

a lot more dough and enjoy a happier and healthier life.

================================================

Check it out - here's what you'll hear about inside:

- Business Adventure Update

- Feature Article: Selling High Priced Products Online and Offline

- Public Domain Goldmine Sold Out

- New Rights Package Coming Soon

- Books and Resources you should check out

All this and more inside this issue of

Yanik's Hot Sheet. Ready? Let's go...

--------------------------------------

Hot Sheeter #1: “Business Adventure” Update

---------------------------------------

I appreciate everyone who took time out to take part in my “Business Adventure” survey. From the results there – I’m going to go ahead and commit to doing this and see what happens.

I couldn’t believe all the crazy people we had on my list who were wanted to go fly a MIG jet, Baja racing, drop out of a perfectly good airplane at 30,000 feet and more wild stuff. Good for you guys (and gals)! :)

Look for another update from me with more details on the first trip. I’m shooting for the first one this year. Surprisingly (or probably not) Running with the Bulls came up pretty poorly on the list of activities you’d want to do. Hopefully Reese and I won’t end up on the highlights film on ESPN in July when we do it.

There’s still time to take the survey if you’d like:

http://www.surefiremarketing.com/adventuresurvey

--------------------------------------

Feature Article

Hot Sheeter #2:

“How to Sell High-Priced Products Online and Offline”

---------------------------------------

How to Sell High Priced Products Online and Offline

By Yanik Silver

During my presentation at my recent Underground Online Marketing Seminar – I talked about my own “Underground” secrets. One of the things I covered was how to sell super high-end products.

Personally, I’ve sold everything from $17 ebooks to $14,500.00 “Apprentice Programs” and lots in-between. My most recent high-end product is a $7,995/month program for cosmetic surgeons.

I really love high priced products and you’ll see why in a moment.

First off, if I want to make $1M this year – then I’d have to sell 20000 copies of my ‘doohickey’ at $50. Or it could be 2000 copies at $500. Or better still 200 copies at $5000.

It’s a lot easier dealing with 200 customers than 20,000. Think of all the customer service and infrastructure, etc. Plus, as a general rule – the buyers of a high-priced product or service are better buyers are easier to deal with than someone who bought a $9.95 ebook and drives you crazy.

The other thing is these customers pay more attention and revere the information or product/service more. I’ve attended $500 seminars and I’ve attended $10,000.00 seminars. Which one do you think I was paying more attention to? So having higher priced products is actually better for your customers because they are more committed. Think about the last time you gave free advice to someone – what happen? That’s right. Nothing. But if you had made them pay you for consulting – they would have taken it to heart.

But there’s still more on the economics side...

With a higher priced product that means you have more money to advertise. If I’m going against someone selling a $19 ebook and I’m selling a $199 home study course in the same market – who can spend more?

No contest, right?

My competitor can only go up to $19 (unless they’ve got a back-end product) but I can actually spend up to $199. But what else does that let me do? I can come into a marketplace and suck up a big part of the resellers because I can give more commissions. Hey, that’s the name of the game for many affiliates. I can give them $100 to promote my product instead of the measly $10 my competitor might give them.

And of course speaking of economics there’s more money in it for you. If you’ve got a high priced product there should be a very high margin built in. If not, raise the price. I’m serious most people are undercharging for what they provide. My rule of thumb and one of my values I look at it every morning in my planners says “I am rich by enriching others 10x – 100x what they pay me in return”.

That’s a big deal for me. If you pay me $1000 for a product – I want to make sure it delivers $10,000 in value for my customers. I suggest you consider something similar. If your product isn’t good enough for you to raise your price on it – make it better!

Here are just some of the high-end products you could sell in the information marketing world (I’ve successfully sold all of these):

* Live events like workshops and seminars

* “Big” boxes of manuals, CDs, DVDs, CDroms, etc

* High end facilitated group masterminds

* eClasses

* “Done it for them” services

* Coaching

* Reprint rights and licenses and many more…

And don’t think high-priced products can only sell if you are selling ‘how to make money’ related products. I have students and friends doing very well selling high priced products to the fitness marketplace, the dating markets, small niche obsessive-compulsive markets, self-help, career marketplaces and many more.

Now a lot of people think selling high priced products are a lot tougher than low-priced products. Not true. You usually spend about the same effort trying to sell a high-priced product as a lower priced product.

Now when selling a high-priced product most people make the mistake of just trying to “1-step” it. That means sending people off to a webpage or sending them a sales letter and then nothing more. Only a small percentage will buy this way. I prefer lead generating where I get people to “raise their hands” and say “yeah I’m interested”. This way I can now afford to spend more to chase those prospects. And it’s not enough to just email them follow-ups. I prefer to have a whole arsenal at my fingertips if needed like direct mail, voice broadcast, telephone calls, postcards, etc.

If over-delivering on value – hold your breath and add an extra zero to your price. You’ll thank me for it! ;)

Note: If you’d like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article

Resource box:

Just 31-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he’s only been online full time since February 2000! Yanik is a highly sought after speaker and attendees regularly pay up to $4,995.00 per person to hear his secrets.

He is the author, co-author or publisher of several best-selling online marketing books and tools, which can be found at www.SurefireMarketing.com

-------------------------------------------------

Hot Sheeter #3: Public Domain Goldmine Sold-Out (Again!)

-------------------------------------------------

Public Domain Riches Gold Mine – SOLD OUT again

Some of you might have seen my newest release – “Public Domain Riches Gold Mine”. This is so hot that Volume I, II, III, IV and now sold out within 2 weeks of their release!

The Gold Mine package contains 35 ‘how to’ works in 35 different high-demand and high-profit potential niches. Plus, just about everything you need for each niche including keyword analysis and market research.

Sorry you missed out – but we typically get a small handful of package that come back for various reasons. So if you want to get notified when/if that happens go here:

http://www.PublicDomainGoldMine.com

* *

-------------------------------------------------

Hot Sheeter #4: New Resell Rights Package

-------------------------------------------------

My partner, Jim Edwards, and I have been so busy with other projects that one of our best products related to 7 biggest ways of getting more traffic to your website has never really been “pushed”. It’s been sitting gathering dust for the last couple months but the information is still just as valid and useable as when it was created.

So we’ve decided we’re going to offer a small, select number of rights to this product. (BTW – this is not some flimsy ebook but actually an entire physical product which can be sold for a good amount.) Other resell rights packages have sold-out very quickly. If you want to find out about this and also be notified as new rights packages are available – send a blank email here:

newresellrights@aweber.com

-------------------------------------------------

Hot Sheeter #5: Books, Tools & Resources

You Need to Check Out

-------------------------------------------------

I just recently read “Automatic Wealth: The Six Steps to Financial Independence” by Michael Masterson. Pretty darn good! Michael really covers some of the important options for entrepreneurs that I really related with. Not only passive investments like real estate and stocks but actively building your own business (now of course he can’t cover in minute detail each option but it gives you a great perspective). The other thing, I really enjoyed was Michael having a very low-key and low-hype timeline of the number years (not days or months) required to reach the 7-figure status. Grab it at Amazon.com.

What’s more, Michael Masterson is also part of Agora publishing. If you don’t know Agora – they’re one of the world's most successful direct marketing companies..

They decided to take an “old fashioned” approach to doing business on the Internet, and they invested only a small amount of money to test their ideas.

So… how has the “boring” approach to online business worked out?

See for yourself…

1999 $1M
2000 $5M
2001 $13M
2002 $27M
2003 $49M
2004 $65M

This year, they’re already on track to earn over $80M on the Internet. That totals almost a quarter billion dollars in online revenues! Nice.

They just announced that they will reveal the secrets of their online success and provide a select group of people with a literal blueprint for achieving wealth and success online during a special teleconference next week for only $20.

To find out what they’re doing – go here

http://www.agora-inc.com/reports/700SFTC/W700F522/

One my students, Sandy Forster, from Australia just had a go at the Amazon best seller list with her book “Wildly Wealth Fast”. She’s got a great story of living her life in constant financial struggle…until.. everything changed, she went from a single

“mum” (as they say in Australia) struggling on $15,000 a year with $100,000 of debt,

to being a successful entrepreneur and brining in over $1.5M.

Go to http://www.wildlywealthyfast.com to find out more

Here’s something interesting – NetAim.info. This is the first (to my knowledge) Internet Association of Information Publishers. It’s a membership site just for info publishers who sell online. I’m a member of their advisory board. The site is run by a real firecracker of a lady, Gayle Carson. http://www.netaim.info

Special Note: These final 2 resources were in the last issue – but they were so popular that I wanted to make sure you didn’t miss them the first time around

One day I was goofing around on eBay and found a very odd auction. It was for super comprehensive and fully searchable “swipe file” of Joe Sugarman, Eugene Schwartz, Gary Halbert, Gary Bencivenga and other marketing legends ads. I was intrigued but also very skeptical. You see, I already thought I knew the existence of every single swipe file and I couldn’t figure what this guy was selling so that I could download them onto my computer. Well I won the auction and a few days later I got a couple CD-roms in the mail. I popped those suckers in and was pretty astounded!

In fact, here’s what I wrote back to him –

“Wow I thought I knew every swipe file know to man – I was wrong! This new resource shows you one of the largest (and totally unknown) databases of powerful print ads for any type of product or service. Amazing!"

You might want to check it out: http://swipefile.yanikrecommends.com

Also, if you are really, really serious about copywriting – you’ll want to get your hands on my Ultimate ‘At-Home’ Internet Copywriting Workshop –

http://www.UltimateCopywritingWorkshop.com

* *

Tons of people ask me how to create their own websites. Usually my answer is just to outsource and hire someone – but that’s not always the answer for everyone. Now, I’m really excited to have another answer…and that is MakeMiniSites.com.

This is brand new course from my friend and co-author, Jim Edwards. A lot of you guys know Jim is a master with multi-media, well he’s taken a ‘watch-over-my-shoulder-and-do-what-I-do” approach to teaching you every little nitty-gritty detail to building any type of mini site you want. You really should check this out for yourself or anyone you want to train to take over building mini-sites for you:

http://www.MakeMiniSites.com

* *

Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading.

All the best,

Yanik

P.S. Have you seen all our newest products?

http://www.UltimateCopywritingWorkshop.com

The master’s copywriting package – getting incredible reviews

http://www.PublicDomainRiches.com/leap/

(new 8-week program)

http:///www.InstantInternetProfits.com

(new 6-week program)