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Yanik's Hot Sheet August 2005
August 23, 2005
Dear Friend,
Welcome to the next “Hot Sheet”.
There’s a lot going on here (as usual). I just returned a few weeks ago from the Running of the Bulls in Pamplona, Spain. What an experience that was! Wow! One of the craziest parties I’ve been to (it topped Mardi Gras) and also one of the coolest trips. I documented some of it right here for you guys: http://www.surefiremarketing.com/bullrun/
On the home front we’ve come down to the wire and have a couple more weeks (or less) until “Baby Z” pops out. Missy can’t wait to fit back into her skinny jeans :)
“Baby Z” is either Zachary or Zoe but it’s still a surprise and we don’t know the gender. It’s been a killer to try to keep from peeking during all the ultrasounds. I never knew kids came with so many accessories. Our library looks like a BuyBuyBaby explosion. Sheesh! My goodness and I’m just getting started.
And of course, the other big ‘goings-on’ around here was the limited edition release of the Underground DVDs/CDs. We sold out 738 of the 750 individually numbered sets before it was pulled off the market so I can move on to other projects. But in case someone returns their set you may want to get on the ‘wait list’ here – http://www.surefiremarketing.com/underground.html
Or if you no sets become available you’ll be one of the first to be notified about Underground II going on March 24-26, 2006 in Washington, DC.
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Alright, let’s get down to business with August’s Hot Sheet…
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information (about $50,000.00 last year), checking out new products, attending seminars, reviewing material people send, reading a bunch of books and newsletters, etc. etc. So I've decided to share with you what's new, what's hot and what's going on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I recommend. You'll only hear from me when I've got some cool stuff to share (unless you tell me to bug off by clicking the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet * *
August 23, 2005
Resources, tips, hints and recommendations for you to make a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- Hot AdSense Secrets Teleseminar *Tomorrow*
- Feature Article: 3 Overlooked Profit Opportunities on Your Site
- Public Domain Goldmine Vol 6 coming out
- Smart Opt-in Page: Hype? Or Hot New Technology?
- New resell rights package on the way
- Books and Resources you should check out
All this and more inside this issue of Yanik's Hot Sheet. Ready? Let's go...
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Hot Sheeter #1: AdSense Secrets Teleseminar http://www.surefiremarketing.com/adsense/ ---------------------------------------
Is the Google AdSense moneytrain over? Maybe. Maybe not.
I just persuaded top AdSense expert, Joel Comm, to reveal his insider tricks, tactics, shortcuts, strategies and jealously-guarded secrets he’s personally used to create huge monthly paychecks from Google.
Joel started small making a few dollars a month and then he got smart! He figured out a way to really pick up the money from AdSense that was just sitting on the table. His income quickly rose from $30/day to over $500.00/day. He’s actually part of what I call the “UPS Club”. You see, Google will overnight your check via UPS to you if you make over 5-figures. Joel has seen his income just from AdSense top over $25,983.02/month. (Remember, that’s pure profit!)
And on Wednesday, August 24th I’m going to make sure I get some really juicy secrets out of Joel on how you can copy his success. I’ll do my best to make sure he doesn’t get away without revealing some really hot insider secrets – he’d rather not share!
This call is absolutely free (except for long distance charges) but you will have to register to lock-in your spot and get the special phone number and PIN. The lines can only hold 400 people so if you want in – please register immediately.
Don't wait! (Last teleseminar I did we had over 277 people who got shut out!). While it's fresh in your mind, go reserve your slot right here:
http://www.surefiremarketing.com/adsense/
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Feature Article
Hot Sheeter #2: “3 Overlooked Profit Opportunities on Your Site”
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3 Overlooked Profit Opportunities on Your Site
By Yanik Silver
If you’re already selling anything online this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your site without getting any more visitors.
Overlooked Way #1 - An Upsell: If you’ve been in marketing for any time you’ve probably heard of “upsells” or “bumps”. Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale. These are upsells or cross-sells.
Another great example is if you’ve ever called a late night infomercial you will be given an upsell. They will offer you a special deal on the third bottle of super grime cleaner if you buy 2 bottles. These upsells usually end up bringing more profit than the original item people intended to purchase.
Why not do the same online?
This little “magic trick” can instantly increase your profits 20-66% even without getting any additional business or website visitors. It works great because your prospect is all hot and heavy and ready to buy. They’ve got their credit card in their hand and they’ve already made the commitment. (If you read Robert Cialdini’s book “Influence: The Psychology of Persuasion” you’ll see commitment and consistency is a key psychological trigger.)
There are a couple ways I’ve successfully used upsells on my sites:
First you can use an “intermediary” page. Once prospects click on the order buttons they’re taken to a new page (and not the order form). This page tells people about a special offer that is for today only and that they can get a ‘deluxe’ or ‘gold’ version of the package for X dollars more. You can make the upsell a big dollar amount or a small insignificant little ‘bump’. I do this on Instantsalesletters.com and my numbers have been quite good using this technique - as high as 68% some days. So think about my additional profit margins just by inserting this one extra page. Awesome!
Another way of doing this is by “recommending” a product. Anytime you buy something from Amazon – that’s exactly what they do. Up comes a page that “Customers who bought __ also bought__” and then they have a slew of products.
Next, you can also have the upsell right on the Order page. I’ve even used something as simple as putting a check box on my order form on InstantInternetProfits.com. It could be that simple. On this we get a 25% upsell rate. Take a look at what appears at the bottom after the customer has already filled out their info to buy the course
You have to play fair and let people get the original price and package you offered but there’s no reason you shouldn’t add a complimentary upsell immediately. The upsell is one of the easiest (and most profitable) techniques you can start implementing tomorrow. This is like the “would you like fries” strategy. Unless you’re offering “fries” you’re missing out on tons and tons of profit. You simply need to come up with a couple more compelling bonuses, packages or up-sells that people will get for the upgrade. Overlooked Way #2 - Thank You Pages:
After upsells, I’d say ‘thank you’ pages are one of the most overlooked profit hot-spots. Once again, there are several ways I’ve used this technique. First of all, anytime somebody buys a product from you online – they are taken to some kind of thank you page. Most people will simply put “Thank you for your order” and that’s it. They leave the customer with their credit card in their hands to go off to some other website and give them money. Why not give people a special deal on the thank you page or at least give them links to your other products or other people’s products that you make an affiliate commission on?
Now if it’s a digital product – then they need to get their download but you can also put some recommended resources right on the download page. At the bottom of the digital download page for PublicDomainRiches.com we have a recommendation for the new Public Domain Gold Mine package.
Those aren’t the only thank you pages. Many people totally forget about the ‘thank you’ pages that come up after someone signs up for your list. Now where you want to send them will depend on where they are in the sales process – but you can have a list of recommended resources that comes up AFTER people subscribe to your email list. Why not? If that’s the last action you were expecting – you should look for ways to profit from this.
Overlooked Way #3 - Thank You Emails/Confirmations: Don’t overlook the initial email confirmation you send back to your customers. Last technique we talked about making offers on the thank you page but your ‘thank you’ email is one of the most read emails. In addition to the ‘typical’ stuff you should include like customer service information, who will bill their credit card, etc why not add a simple P.S. to the bottom of the email like I do offering additional resources (or even a special deal just for customers).
I guarantee just putting these 3 easy overlooked ways to work on your site will help squeeze out even more profits for you…without adding a single visitor. Give it a try.
Copyright 2005 – Yanik Silver
-- Note: If you’d like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article --
Resource box: Just 31-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he’s only been online full time since February 2000! Yanik is a highly sought after speaker and attendees regularly pay up to $4,995.00 per person to hear his secrets.
He is the author, co-author or publisher of several best-selling online marketing books and tools, which can be found at www.SurefireMarketing.com
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Hot Sheeter #3: Public Domain Goldmine Volume VI coming
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Public Domain Riches Gold Mine Volume VI is coming soon. It’ll be released either the last week of August or first week in September.
The previous volumes of Public Domain Riches Gold Mine were in such demand that volumes I, II, III, IV and V all SOLD-OUT within 2 weeks of their release! The Gold Mine package contains 35 ‘how to’ works in 35 different high-demand and high-profit potential niches. Plus, just about everything you need for each niche including keyword analysis and market research.
In case you missed out – you can get first chance when we release Volume VI with 35 all-new and totally different works by heading here – http://www.PublicDomainGoldMine.com
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Hot Sheeter #4: Smart Opt-in Pages: Hype? Or Hot New Technology?
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Look as many of you know – I’m absolutely not into search engine stuff. I don’t know the first thing about SEO but I feel like I’d be remiss if I didn’t let you know about this new resource.
First the Pros: 1. This new software is from my friend Stephen Pierce. Stephen is someone I personally believe and trust. And he really knows his search engine stuff. This guy lives and breathes it.
2. Stephen’s original Smart Pages program had some incredible results back from the first people using it.
Now the Cons: 1. Sometimes when new tools/resources come on the market they work for a short time and then search engines get wise to it making it a lot harder to get the same results. (Though one good thing is Stephen is limited his software to 1000 people).
2. I have a few more knowledgeable search engine friends testing the software now and they haven’t reported back results yet (though it might be too soon to tell).
So instead of me passing judgment on something that I have no idea about – I asked Stephen to post some real results and facts here for you to decide. And I’ll leave it up to you to be judge and jury ;)
http://www.smartoptinpages.com/yanikD1.pdf http://www.smartoptinpages.com/yanikD2.pdf http://www.smartoptinpages.com/yanikD3.pdf
Side note: I just spent the weekend with Stephen and his incredible team in Ann Arbor for a small beta program we’ve been running helping people get into the big CPA networks. I had a ball up there. In between Laser Tag and Whirley Ball (I think it’s a Michigan thing) Stephen grabbed me for a few minutes to put up a quick tip that’s worth watching: www.StephenLive.com
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Hot Sheeter #5: New Resell Rights Package
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Here’s the first resell rights product I’ve released in over 2 years…
My partner, Jim Edwards, and I have been so busy with other projects that one of our best products related to 7 biggest ways of getting more traffic to your website has never really been “pushed”. It’s been sitting gathering dust for the last couple months but the information is still just as valid and useable as when it was created.
So we’ve decided we’re going to offer a small, select number of rights to this product. (BTW – this is not some flimsy ebook but actually an entire physical product which can be sold for a good amount.) Other resell rights packages have sold-out very quickly. We’ll be releasing this sometime in early Fall. If you want to find out about this and also be notified as new rights packages are available – send a blank email here:
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Hot Sheeter #6: Books, Tools & Resources You Need to Check Out
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As you know I don’t speak that often – but there are 2 upcoming events you might want to consider:
First, my good friend Dave Dee is conducting what is sure to be a killer seminar entitled "The Take No Prisoners Moneymaking, Marketing & Personal Success Bootcamp" in Atlanta from November 11-13. I'm one of the featured speakers along with his long line-up of other world class experts.
The bootcamp is supposed to be for Dave's customers only but I twisted his arm and got him to agree to let 40 of my subscribers attend as well.
I told him he could easily be charging $1000 - $2000. It's going to sell out quickly so if you're interested in attending or want to get more details, go to: http://m215.infusionsoft.com/go/bc05/yanik/
And second, the week before Dave’s event is the most comprehensive Info Marketing Summit put on Dan Kennedy and Bill Glazer. I’ll be there talking about never before mentioned case studies of my most successful product launches generating six-figures in several days to as short as 24 hours.
It’s a pretty amazing line-up of guest presenters and this will be the event of the year for anyone seriously interested in the information marketing business or already in it. Check it out here: www.dankennedy.com/YanikSummit
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Most people think you can’t make money with a portal – well guess again. Richard Beaty, AKA Agent “Portal Payday” from the Underground seminar has been generating six-figures for 10 years and counting with his portals.
Richard’s portal (which he sold to his kids, allowing them to move from the city to the Colorado mountains and support 2 families and 3 of their own children) generates over $250,000 in revenue in a town of less than 10,000 people.
I practically twisted his arm to introduce a complete “A-to-Z” Portal resource at the seminar in DC. Today, more than ever, portals are a realistic way to build a 'REAL' profitable online business...and even one you can sell. That’s one of my favorite benefits of having a portal is how you are building up a real business which is very sellable (Richard has sold several for tidy sums).
If you’re interested in finding out step-by-step how to use your passion, hobby, interest or geographic location to cash in (and even cash out) with portals – this is for you…
http:///www.portalwebsitesecrets.com
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Here are 2 cool copywriting resources:
#1: Daniel Levis recently researched the top challenges facing aspiring copywriters and came to me and 9 other top guns including Dan Kennedy, John Carlton, and Clayton Makepeace for advice.
He then combined those interviews with an amazing piece of Public Domain that follows a similar vain and includes little known material from Claude C. Hopkins, Bruce Barton, Kenneth Goode, and 22 more of the top copywriters of the 1920's.
(BTW – another creative use of public domain like I teach.)
Daniel has given me a special 48 hour discount to pass on exclusively to HOT Sheet readers. You can see the details of "Masters of Copywriting 2005" here. http://yanik.wickiup.hop.clickbank.net
But don't order there. If you like what you see, go here. http://www.advertising-online-strategies.com/hotsheet.html enter the secret password "open sesame" and gain insider access, at $30 off. Take a look now, because the special offer expires 11:59pm, August 24, 2005.
And #2: Some time ago I saw an ad for the American Writers & Artists Institute (AWAI) "Accelerated Program for Six-Figure Copywriting." I had to see what it was all about so I ordered it for myself. Naturally I was skeptical – but when I got the course I was pleasantly surprised. It is quite solid and very much on-target. (Coming from someone who has hundreds of copywriting resources on his shelf - I'll tell you these instructors know their stuff!)
Now, whether you're curious to learn more about launching a career as a professional copywriter or want to improve your writing skills to promote your own business, I encourage you to take a few moments to check out this course at: http://www.thewriterslife.com/copywriting
And with the explosion of the Internet a good copywriter is even more in demand today than ever before. It's the words that sell on web pages - not any graphics or java scripts. You can work *when* you want and *wherever* you want.
* * I’m a big believer in giving back. This probably isn’t widely known but each month I choose a different charity and donate 5% of our gross income. I truly believe it comes back to you in spades. I started small but now it’s really grown as my income level has grown. It’s fun to see the responses from some of the charities that are absolutely floored when they get a 5-figure check out the blue ;) I use http://www.charitywatch.org as my guidepost.
Now someone else, who really gives back is my online friend Dr. Mani Sivasubramanian, a heart surgeon in India. Each year he has held a 24-hour “blog-a-thon” to raise money for needy children to have heart surgery. The result of this year’s 24-hour straight blogging session was a special report you can download here: www.opti-biz.com/dl.php?n=Yanik+Silver (this is not an affiliate link – just the link he stet up for me)
And if you received value from it – you can donate directly here: http://www.chdinfo.com/chdaware/howdonate.htm
* * Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading.
All the best,
Yanik
P.S. Have you seen all our newest products?
http://www.UltimateCopywritingWorkshop.com The master’s copywriting package – getting incredible reviews
http://www.PublicDomainRiches.com/leap/ (new 8-week program)
http:///www.InstantInternetProfits.com (new 6-week program)
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