Yanik's Hot Sheet October 2005
October 21, 2005
Dear Friend,
Welcome to the next every once-in-awhile “Hot Sheet”.
It’s unbelievable how much a little 7lb bundle of joy can disrupt your life. If you didn’t get our “Baby Z” sale notice, I’m happy to announce our first child, Zachary Aleksandr Silver was born on Aug 24th and he’s really turned our house upside down. Now don’t get me wrong, I’m not complaining – just shocked and how my “little buddy” can cause such upheaval.
Of course to me – everything is marketing. So this is actually a great case study. He’s a bit fussy and maybe even colicky so Missy has gone on a buying spree dictated by our new situation in life. She’s surfing the web looking for anything to make the little guy go to sleep. We’ve bought 5 Audio CDs of ‘white noise’, ‘womb noises’ and even a vacuum cleaner sound. Then she’s bought 2 DVDs, 3 books and 4 swaddle blankets. Hmm…oh yeah, and we hired a “sleep coach” @ $150/hr. Don’t ask. :)
This example really proves how the more pressing the need/want (i.e. completely sleep deprived) will result in instant sales. This also goes back to not selling prevention but selling cures. I do have to admit the CD with the noises to mimic the womb actually work. I couldn’t believe it Zak looks like a deer in headlights and calms down as soon as we play it. So after seeing it work – Missy ordered 4 copies of the CD online so we have one in the car, one upstairs, one in the family room and one back-up. ;)
Hopefully next issue I’ll have some new pics to show everyone.
Oh and btw- my editor is on maternity leave so if you catch any typos or errors in here I put them in there so you guys have something to look for ;)
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Alright, let’s get down to business with October’s Hot Sheet…
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information
(about $50,000.00 last year), checking out new products,
attending seminars, reviewing material people send, reading
a bunch of books and newsletters, etc. etc. So I've decided
to share with you what's new, what's hot and what's going
on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I
recommend. You'll only hear from me when I've got some cool
stuff to share (unless you tell me to bug off by clicking
the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet * *
October 21, 2005
Resources, tips, hints and recommendations for you to make
a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- Last chance - Underground II Early-Bird List
- Feature Article: How to Create a Profit Windfall When Launching a New Product
- Public Domain Goldmine Vol 6 SOLD-OUT
- No BS Internet Success. A few charter spots left
- Books and Resources you should check out
All this and more inside this issue of
Yanik's Hot Sheet. Ready? Let's go...
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Hot Sheeter #1: Underground Online Seminar II
http://www.undergroundonlineseminar.com
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Partners
Last April I hosted the first ever "Underground Online
Seminar" and it was totally SOLD-OUT 5 weeks before the
event took place. (As a comparison most seminars are still
trying to fill seats up until the very day of the event.)
From all the great feedback - I'm doing it again...
This time I'm bringing an *ALL-NEW* group of elusive and
ultra-secretive Underground Internet successes breaking
their code of silence. (I'm talking about 6-figure, 7-
figure and even 8-figure Internet earners to step forward.)
I’m going even deeper underground to locate more Internet success stories for you and bring them out of the shadows. The “rogue agent” speaker identities are still top-secret but here are a couple quick highlights….
* “Agent eBay High Roller” - Texas man doing nearly $5M/month with eBay
* “ Agent Ms. Microniche Millions” - WI woman selling just one little item on her store and doing $1.5M/year
* “Agent AdSense Young Gun” - 19-year old ‘kid’ doing $15k/month with AdSense with little simple, off-the-shelf software
* “Agent Mr. H” doing $14M/online with a tough to sell product
* “Agent Deal Making Maestro” – giving you the keys to the vault of doing "BIG TEST DEALS" with Top Tier Websites WITHOUT paying through the nose or committing huge dollars.
* Plus 8 other real-world successes…
From previous attendees there are already 62 seats reserved
for Underground II. And the bad news is I only have room
for 150 people (MAX) who can qualify for the early-bird
discounts, bonuses and surprises (including a private VIP
networking 'espionage' dinner).
So that leaves 88 'Early-Bird' spots open and available
between my 122,182 subscribers and customers. The doors will open next Wednesday only to people on this early bird list who’ll get a 7-day head start on everyone else. So this is your last chance to jump aboard
http://www.UndergroundOnlineSeminar.com
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Feature Article
Hot Sheeter #2:
“How to Create a Profit Windfall When Launching a New Product”
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I thought today was an especially appropriate time to release this article (if you don’t know why you will before the end of this article).
Now unless you lived in a cave this Summer, you saw a bit of Harry Potter mania strike all over the world. In fact, I eagerly awaited the new Harry Potter and the Half-Blood Prince book release. (Yes, I’m a Harry Potter fan and devoured the new book in less than a day.) More interesting, from a business point of view – I was stunned when I saw the figures from the book’s release – 6.9M copies sold in 24 hours. Wow!
Actually,
I had my own “big” release just a few days before the boy wizard – it was for
the tapes of my “Underground Online Seminar” (these are no longer available but
you can get on the ‘wait list’ in case a set is returned here - (www.UndergroundOnlineSecrets.com/surveillance) . However, I have to admit I didn’t fare anywhere near
the multi-million dollar pay-day J.K. Rowling had but it still wasn’t too
shabby. 
I
raked in over six figures (actually $193,380.00 to be exact) in the first 24
hours of my release.
So what do these two releases have in common? One word…anticipation.
Whether it’s for the next blockbuster Summer movie (think Star Wars) or for Harry Potter or even your product – if you really want a big, monster payday you’ve got to create an event. I’m going to let you step behind the curtain a little bit so you can use some of these same strategies I used.
First of all, I need to give credit where credit is due. My friend, Jeff Walker, helped me formulate the plan for this release. Jeff was one of my featured speakers during the same “Underground Online Seminar” and his topic was on exactly this same point – ‘how to create six-figures in less than 7 days with a product release’.
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Side Note: I said this article is especially timely because Jeff is doing his own release today for a product called “The Product Launch Formula”. I actually got an early review copy and must say the information is truly rock-solid. Of course I'm biased because of the great results Jeff has helped me achieve. So I know this stuff works like crazy. If you want to launch a product, re-launch an existing one or even want to promote something as an affiliate - I’d strongly recommend you check it out today here:
http://www.SixinSeven.com/productlaunch.html
Or just from a marketing point-of-view I’d head over to the site and see how many elements from this article you identify and how many more Jeff uses that even I don’t know. Personally, I’ve been carefully watching him roll out his launch and I’ve been ‘swiping’ every single piece. ;)
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So let’s dive right in…
Secret #1: Create Anticipation
We’ve already talked about this, but let’s give it a few more specifics. I started an “early-bird” list from my subscribers and customers. I got people to raise their hands and say “Yes, I want to know first when you’ll be releasing these DVDs”.
Then once people were on this list we started ‘dripping’ on them. We used a blog to post everything from “spy photos” of the product (which came in a very cool individually numbered suitcase) to actual video clips from the event. Each communication whet the person’s appetitive more and more for the upcoming release. Please keep in mind, these updates were planned out before the start of the promotion so it wasn’t just thrown together by the seat of our pants.
Secret #2: Secure Partners Participation
Over the years I’ve built up a network of friends and business associates. I don’t “hit” up my Internet friends and associates too often to promote products so most of them were eager to help with this promotion. This is the same thing you can be doing in your own marketplace. Instead of thinking of competitors – you should consider them potential promotion partners. Also start “digging your well before you are thirsty”. That means building relationships and networking with people in your industry and marketplace who have influence and carry weight.
Secret #3: Promotion Tools
Everybody has too much to do and too little time to do it so the more you can “spoon-feed” your partners the better. Yes, some people will take the extra effort to do their own promotions but most people would rather have a pre-done “cut and paste” email or letter to send. That’s why I provided my partners with “content” in the form of unique video clips from the seminar which they could release to their list. This put more people on the early-bird list which were “glued” to the particular partner. Cater to everyone’s laziness and make it “fill-in-the-blank” or turn-key simple.
Secret #4: Get People Buying
I wanted to make sure people were really excited about the release so we’d remind them the day before and also 1 hour before the release time. Plus, I even added a special time-limited bonus that expired after 4pm on the first day of the launch. That gave people one more incentive to order right away. You can’t stop with one notice about a launch – you’ve got to remind them multiple times when everything is happening.
Now of course, this is just the tip of the iceberg. There are lots of little details and psychological hot buttons that go into a real successful launch. That’s another reason why I recommend Jeff’s course earlier – but something else I suggest you take a look at (and it’s a freebie) is a transcript from a call I did along with Frank Kern, John Reese, Jim Edwards and Jason Potash. You’ll be blown away –
Productlaunchformula.com/productlaunch/report.html (copy and paste this)
Copyright 2005 – Yanik Silver
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Note: If you’d like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article
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Resource box:
Just 32-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he still doesn’t know how to put up his own website.
He is the author, co-author or publisher of several best-selling online marketing books and tools, which can be found at www.SurefireMarketing.com
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Hot Sheeter #3: Public Domain Goldmine Volume (tm) VI SOLD OUT
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Public Domain Riches Gold Mine(tm) – SOLD OUT again
Some of you might have seen my newest release – “Public Domain Riches Gold Mine”. This is so hot that Volume I, II, III, IV & V have now all sold out. (In fact, the longest time one was on the market was 13 days after release and that was a holiday weekend.)
The Gold Mine package contains 35 ‘how to’ works in 35 different high-demand and high-profit potential niches. Plus, just about everything you need for each niche including keyword analysis and market research.
Sorry you missed out – but we typically get a small handful of package that come back for various reasons. So if you want to get notified when/if that happens go here (plus you’ll be the first to know when GoldMine VII is released):
http://www.PublicDomainGoldMine.com
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Hot Sheeter #4: No BS Internet Success
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In one shape or form - I get asked this question a lot...
"HELP! Yanik, isn't it too late to
profit from the Internet?"
The answer is absolutely not!
Listen, if you've got an offline business and need to get
up and going online OR if you're ready to make more from
your online ventures - you've still got time.
However I must warn you that window of opportunity is
closing pretty damn quickly!
You see, the "Big Boys" with deep pockets are waking up to incredible power of the Internet. And they've got their
sights set on dominating the online marketplace and
muscling you out of the action.
I've teamed up with top Direct Marketing expert and my good friend Bill Glazer to create a program that many people have been asking for. It's designed to give you a realistic way to profit from simple online methods to attract new customers & generate more sales...no matter what business you're in.
It's called "The NO B.S. Online Tele-Coaching Program"
http://www.NoBSInternetSuccess.com
Now if you're already an "advanced" Internet
marketer - then this program is NOT designed for you.
However, if you're just starting off online or you've got
an offline business and need to get going online - then
this is something you should check out.
I don’t know how many discounted charter subscriptions remain so head over to
http://www.NoBSInternetSuccess.com
Plus, our next call is Tuesday with Perry Marshall on Google AdWords - so you’ll still have time to get in there LIVE.
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Hot Sheeter #5: Books, Tools & Resources
You Need to Check Out
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I try to get through at least 1 new book a week – though with the new kid and some ongoing projects my reading time has been cut a bit short. However, here’s the latest books from my overflowing bookshelf worth mentioning…
“Work Less, Make More” by Jennifer White -
I really love this book! I’m on my 2nd read of it right now. It was given to me by my friend Rob and in there are some profound (yet simple) strategies for creating your business to work for you and not you working for your business. It’s not just about delegating but also about “duplicating” yourself including the very core skills you are best at. I’m at a point in my business life where I’m looking to make a transition and create more systems in place so I may even hire Jennifer’s company for coaching. You can grab this book for about $13 on Amazon.
Actually along the same lines of this book – is a great audio series by Dan Sullivan, the founder of Strategic Coach. It was recommended to me by my friend (and marketing genius) Dean Jackson. The program is from Nightingale-Conant and it’s called “Pure Genius”. Pick that one up too.
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Next on the hit list is “The Game” by Neil Strauss –
Now this is not a marketing book and actually my wife, Missy, was wondering what the hell I was doing reading it. It’s about the secret world of pick-up artists. Once again I have to thank Rob for this – he bought me this book when were in NYC together. (I guess we’re even though because I sprung for sushi dinner at Maso) ;)
He thought I’d find it entertaining because a few of the people I know are in the book who sell information in the dating/relationship marketplace. Yes, it was amusing to read about those guys and the way they use NLP, patterns, value-builds, etc to pick up women. But I found it even more fascinating from a marketing point of view because you can apply a lot of the same information to your customers. Get it and read it with that idea in mind and I think you’ll amazed at the nuances you pick up. These guys start with a complete stranger and sometimes can become very close with them in a matter of hours. It applies from a cold prospect to a warm & fuzzy customer.
Okay, I’ll give you just one example and then you’re on your own –
These Pick up artists routines will sometimes start by telling a story. Well, they made a point to say the story has to be by someone else which adds credibility. So there’s a copywriting lesson. If you’re using story (which is just one of the 21 Psychological hot buttons covered at www.MindMotivators.com) then you should have the story come from someone else. i.e. “My friend told me this story the other day…”
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“Irresistible Offer” by Mark Joyner –
Look, whether you love Mark or hate him – you have to give him credit for what the guy accomplished online. I didn’t even know about this book until a friend of mine pointed it out on Amazon. I’m about halfway through and there are some good points I haven’t seen anywhere else. So it might be worth checking out for you.
And my final book recommendation is
“Don’t Shoot the Dog” by Karen Pryor –
This book is about obedience training from Karen’s work as an animal trainer. But don’t be fooled that is just a dog training book. Far from it. Just like “The Game” – you’ve got to expand how this applies to business or even how to get your 4-year to eat his veggies (yes, I’m starting early) ;)
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Here’s something new released from Tom Bell (Agent “eBook Millions” from the first Underground Seminar) and Tim Erway. It’s called ‘Gateway Magic’.
This is very cool (and expensive) piece of software Tom had engineered that helped him exponentially increase his sales conversions. From first glance it might appear this is nothing more than a simple way to get a prospect’s name into the sales letter after a “forced opt-in” capture. Wrong. That’s just a small part of it. There’s nothing really difficult about that - I’ve done that on my letters already for increased results. What Gateway Magic does is actually take custom data and feed it back via autoresponders, the sales letter, answering objections, customized results, etc. It’s pretty cool and worth going to the site just to see how it runs:
http://www.gatewaymagic.com/cmd.php?af=317057
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Recently I received a package from Joint-Venture expert, Marc Goldman.
You see, Marc got the exclusive opportunity to corner marketing
genius Jay Abraham and grilled him (for 12 intense
hours!) on one topic and one topic only: “Joint Ventures”
Powerful stuff about how to create big profits for yourself (online or offline)… even if you don’t have money, a product, customer list or connections.
This is the link:
http://www.jvmastery.com/yanik
But you know what? Don’t get it there. Marc emailed me this week and gave me a hint about an upcoming deal that will really blow you away! So stay tuned…
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Also, I’m passing on a little “help wanted” ad for my friend, Steve Sashen
Can you write a better headline than this?
(or know someone who can?)
Net-savvy entrepreneur looking for marketing
partner in niche venture. For details -
marketingpartner@sashen.com
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Since I’ve been talking about some of our past “Underground” rogue agents, I figure I’d mention Richard Beaty, AKA Agent “Portal Payday”.
Most people think you can’t make money with a portal – well guess again.
Richard has been quietly generating six-figures for 10 years and counting with his portals.
Richard’s portal (which he sold to his kids, allowing them to move from the city to the Colorado mountains and support 2 families and 3 of their own children) generates over $250,000 in revenue in a town of less than 10,000 people.
I practically twisted his arm to introduce a complete “A-to-Z” Portal resource at the Underground seminar in DC. Today, more than ever, portals are a realistic way to build a 'REAL' profitable online business...and even one you can sell. That’s one of my favorite benefits of having a portal is how you are building up a real business which is very sellable (Richard has sold several for tidy sums).
If you’re interested in finding out step-by-step how to use your passion, hobby, interest or geographic location to cash in (and even cash out) with portals – this is for you…
http:///www.portalwebsitesecrets.com
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Update – I’m really proud that we had a small hand in helping raise over (an anticipated) $670k for Hurricane Katrina victims. This was a special teleseminar with 8 of my online friends spilling the beans on one new technique we
haven't spoken about before in public. Of course, there’s still much to be done and you can pick up the Mp3 of this historic call here – http://www.foragreatercause.org
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Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading.
All the best,
Yanik
P.S. Have you seen all our newest products?
http://www.UltimateCopywritingWorkshop.com
The master’s copywriting package – getting incredible reviews
http://www.PublicDomainRiches.com/leap/
(new 8-week program)
http:///www.InstantInternetProfits.com
(new 6-week program)
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