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Yanik's Hot Sheet April 2006
April 26, 2006
Hi,
Welcome to the next every once-in-awhile "Hot Sheet".
Whoa! I'm just now recovering from the Underground II. Once again this event was totally SOLD-OUT weeks before it took place while other seminars are still promoting and trying to sell seats up until the very minute. I think it has a lot to say about the caliber of speakers and attendees.
Personally, I was blown away with the information shared on stage as well as the number of super successful attendees coming out of the woodwork. I met several people sitting in the audience who had $20M, $30M and even $50M+ Internet businesses. Pretty impressive! (I got my secret agents working on twisting their arms to come reveal what they're doing for Underground III.)
I've got some secret spy pics for Hot Sheet readers posted here - http://www.undergroundonlineseminar.com/spypics/
Most seminars these days will get the bulk of their registrations about 3-4 weeks before the event - sometimes people are even able to sign-up up until the very day of the seminar. Not this one! The first Underground Online Seminar(tm) was completely SOLD-OUT *5* weeks before the seminar. And this second one was sold-out 6 weeks in advance.
No doubt due to the fact I managed to uncover a secretive group of real-people making real money online *NOT* selling "how to make money online" info.
These 'under-the-radar' successes don't advertise their accomplishments because they don't need to nor want to. They are quite content to make their money "in the dark" (while keeping their mouths shut and their secrets very close to the vest).
I'll be releasing a very limited run of only 500 videos from the event. I'll be spacing out the release to reward our best customers and partners. The release will start with the early-bird list, then move on to our customers, then a handful of partners will each get a small allotment if anything is left. If you'd like to be the first one notified when the tapes are ready just sign up here: http://www.UndergroundOnlineSeminar.com
Also, I've been persuaded to do the first Underground UK seminar this September. We'll be releasing seats soon to this smaller event across "the pond". We're bringing in all-new "rogue agents" from the UK and Europe agreeing to break their silence. What's more, I've got Mr. Ted Nicholas coming in for a bonus session. Ted's one of my first 3 mentors and I'm extremely excited about having him there.
If you'd like to be notified first - send a blank email to mailto:undergrounduk@aweber.com
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I'm proud to say Zak is now sitting up by himself. Actually, he's pretty obsessed with it - now that's all he wants to do in his crib. It's exciting to see him grow up and I've been snapping some new pics that I've put up here: (My new favorite one is him smiling behind his pacifier.)
http://www.zaksilver.com/gallery/
It's Missy's 35th Bday this Friday (April 28) so I told her I'd give her a "plug" for her website - www.InstantThankYouLetters.com :)
Plus, I'll be taking her to one of her favorite spas - Nemocolin in PA. Hey, it's even a pretty cool place even for guys. Last time I was there I had my the very best Venison medallions ever. Yummy! I'll definitely be ordering that again this time. Plus, they've added a new HUMMER course on the site. I'll be trying that with my brother-in- law, Rod. He owns a big Expedition so it won't be a big difference for him - for me, it'll quite a change from the convertible.
Speaking of cars, I just got a chance to test drive the new Aston Martin I have on order. My buddy, Rob, and I test drove a bright canary yellow one. It definitely got some stares. I'm not quite that bold - mine is a greenish/gray standard Aston color. The car was incredibly responsive and took corners like it was glued to the road. I'm looking forward to getting mine (finally!) - they just told me the factory is 2 months behind. Oh well. Hopefully, it will be here before the Underground UK in September because the prize at that event is taking 3 people to the Aston test track. Should be fun!
And finally my editor, AKA Missy, has decided to remain on "maternity" leave so if you catch any typos or errors in here I put them in here on purpose so you guys have something to look for ;)
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Alright, let's get down to business with our April Hot Sheet...
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information (about $50,000.00 last year), checking out new products, attending seminars, reviewing material people send, reading a bunch of books and newsletters, etc. etc. So I've decided to share with you what's new, what's hot and what's going on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I recommend. You'll only hear from me when I've got some cool stuff to share (unless you tell me to bug off by clicking the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet * *
April 26, 2006
Resources, tips, hints and recommendations for you to make a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- First (and probably last) Ever Information Marketing 'Players' workshop
- Public Domain Goldmine Vol 8 Nearly Sold Out
- Feature Article: Creating True 'Win-Win' Joint Ventures Online
- Books and Resources you should check out
All this and more inside this double-sized issue of Yanik's Hot Sheet. Ready?
Let's go...
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Hot Sheeter #1: First (and probably last) Ever Information Marketing 'Players' workshop http://www.surefiremarketing.com/infoworkshop ---------------------------------------
I'm doing which might be a little crazy...
I'm putting on my first (and probably last) ever Information Marketing 'Players' workshop. Only 50 people will ever hear my entire collection of information marketing secrets that have made me $10M+
Okay, now that's not the crazy part...
The thing that has my marketing buddies calling me nuts is that you can actually get in here 2 ways (and one of them is completely and totally free)!
Why am I doing this?
Actually, I've got 5 true (and surprising) reasons I'm finally revealing all. But you can't wait because there's a short fuse on this because the event is June 23 & 24 - so you need to check it out immediately
http://www.surefiremarketing.com/infoworkshop
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Hot Sheeter #2: Public Domain Goldmine (tm) Nearly SOLD-OUT http://www.publicdomaingoldmine.com/vol8/ ---------------------------------------
Some of you might have seen my newest release - "Public Domain Riches Gold Mine". This is so hot that Volume I - VII have now all sold out. (In fact, the longest time one was on the market was 19 days after release and that was a holiday weekend.)
The Gold Mine package contains 35 'how to' works in 35 different high-demand and high-profit potential niches. Plus, just about everything you need for each niche including keyword analysis and market research. The latest volume (#8) is almost sold-out again so you might able to grab one of the remaining copies if you hurry. Last count there were 52 sets left.
http://www.PublicDomainGoldMine.com/vol8/
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Feature Article
Hot Sheeter #3: Creating True 'Win-Win' Joint Ventures Online By Yanik Silver
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You'll hear the word "JV" tossed around and bantered about - but most people use it completely wrong. In my opinion, a true joint venture is a partnership when 2 or more parties come together to create something that's better & bigger than what they could do on their own.
Partnerships and real joint ventures have been very, very good to me. To the tune of millions of dollars in extra sales from it. In fact, this is has been one of the driving forces behind my business growth without hiring additional employees.
I don't have room to cover all aspects of joint ventures but I want to introduce to one idea that could have a significant impact on your bottom line.
Joint Venture on Services
Think of all the money producing tasks that you don't have time to do or you don't have the affinity for. Here's a quick list off the top of my head…
* AdWords/PPC * Direct Mail * Product Launches * Buying Advertising * Testing * Telemarketing * Affiliate Management & Recruitment * Product Creation * Search engine optimization * Publicity * Copywriting * Coaching, etc…
Each of these and more can become a joint venture of sorts with trusted individuals who will help you make more than you could make on your own. In fact, that's one of the criteria for a good joint venture for a service is a task that can be paid out of additional profits and measured that way. I like that.
For example, I know one information marketer who joint ventured with a telemarketer to run a phone room. He pays them a large percentage per sale for the events and high- end products they sells and that's it. This venture brings in millions and millions of dollars of additional revenue but he doesn't have the headache of babysitting and training a bunch of telemarketers. Or if I joint venture with a partner to do search engine optimization for my sites it's a pretty clean relationship because I can simply give them their own affiliate id# and let them have at it.
Personally I've worked with several partners on these service joint ventures. The first one is with a friend of mine, Rob Olic, to help me run all my direct mailings.
Side note: I've harped on this before. If you are only using email and online marketing you are missing serious revenues and not maximizing your profit.
Now I don't feel like tweaking copy, handling my mailing list, coordinating with vendors, etc. If I had employees this would be a function of one of them - but since I don't want employees at the moment I've gone to partnerships.
So Rob does all those duties to make sure the piece gets in the mail. He's also a good copywriter so he's written the teasers on envelopes, lift-notes, etc. The little things needed to get a good direct mail piece out. Now I pay Rob based on results. I think that's the best way because we are both in it together. If I do well - he does well.
I pay him a percentage of profits - which is figured by gross sales from the promotion less mailing costs (postage/printing/graphics), credit card fees and cost of goods. Rob also has a sliding scale of percentage depending on the total volume of sales generating via direct mail. Now if the direct mail is a postcard that drives people online - I just give him an affiliate id# to track the sales.
Product Launch Partnership -The other experience with partnering up on a service was just recently for the Underground DVD launch. I recruited one of my former Apprentices, Chris Zavadowski, to help coordinate and run the promotion launch. Chris was someone I knew who got things done from working one-on-one with him. I approached him and offered a percentage of gross sales from the launch for taking care of activities like running my blog, posting to my blog, helping with messages on the blog, get the video clips edited & online, coordinating with affiliate partners (we had individual pages/links for each partner), working with my tech guy, etc. Basically all the details and things I didn't want to do. Chris was happy because he got a chance to work with me and learn some new things and I was happy because I was off running with the bulls in Spain one week before the launch and things were running without me.
Now one of the secrets was I wasn't greedy. I gave Chris a very fair percentage of the sales. I don't want to reveal the specific percentage but put it this way - it was enough to buy him a new car.
The other key aspect of working with partner on a service is to be specific in their duties and how they are going to be paid. You don't want to people upset because of a misunderstanding later on. Chris knew he was paid on every DVD set sold except those sold via direct mail because Rob was paid on that.
The other thing a good joint venture service partner brings are their own ideas and initiatives. Chris helped me come up with the idea behind the "real-time inventory countdown script" - and he spearheaded developing the whole thing on RentACoder.com.
One last point I want to leave you with is to get your agreement in writing. Even if you are best friends with your joint venture partner - it's always best to get in writing (especially if you want to remain a friend). Memories fail but a nice simple written agreement helps alleviate discrepancies. Even if you just email your partner the key points to an agreement that's better than nothing in writing
Copyright Yanik Silver
-- Note: If you'd like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article
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Resource box:
====================================================== Just 32-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he still doesn't know how to put up his own website.
He is the author, co-author or publisher of several best- selling online marketing books and tools, which can be found at www.SurefireMarketing.com
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Hot Sheeter #4: Books, Tools & Resources You Need to Check Out
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Here are the latest books I've read that are worth mentioning...
On a quick flight I polished off "All Marketers are Liars" and "Purple Cow" from Seth Godin. Some good stuff in each one and worth picking up.
-- Inspired by the true story of a flight with Sir Richard Branson - a gentleman I met in London last year put out "Millionaire Upgrade" as a "real" book. It's got some good, basic business advice in there. Probably most useful for someone just getting starting in business. You can get it as a discount here: http://www.millionairemba.com/upgrade/
** A few months ago I did an interview for the "Achiever's Edge" conducted by Peter Thomson. This is a very good monthly audio CD that comes with excerpts of different Nightingale-Conant products plus exclusive interviews and information Peter provides. It's worth checking out - and right now Peter is letting you "test drive" it for just a s/h charge of $4.97. http://www.theachieversedge.com/yes
** Dr.Mani Sivasubramanian, heart surgeon and webmaster of 'Heart Disease Online' has joined an effort to help children with birth defects of the heart receive life- saving treatment. I was supposed to help spread the message for Valentine's Day but since this is my "ever once awhile" newsletter- hopefully it's better late than never.
http://www.CHDinfo.com/
** 2 Interesting domains available for sale. I don't normally do this - but I'm doing a favor for an author-friend of mine. Shel Horowitz bought these domains but never developed them - I don't know what he wants for them. That's between you and him (I don't get anything out of it). Either drop him a line here -shel@frugalfun.com? subject=Yanik-sent-me--buy-your-domain>
Or phone is OK too - 413-586-2388 or 1-800-683-WORD
Internetmillionairefaststartsecrets.com Secretinternetmillionaire.com
** Here's something pretty cool! I had a good time at the 'Big Seminar' hosted by Armand Morin. At the event, Armand was telling me about what his plans were for conquering the Music world using "our" kind of marketing. It was pretty intriguing.
In fact, you should check out this page to see one of the things Armand's doing to drive his sales. The video he's put on is very neat! And while you're there - why not, grab a pair of CDs. In fact, the music is pretty good (and I'm not really much of a Country music fan). http://www.michaelleeaustin.com/promo.html
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Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading!
All the best,
Yanik Silver
P.S. Have you seen all our newest happenings?
http://www.PublicDomainGoldMine.com/vol8 Volume 8 nearly sold-out
http://www.SurefireMarketing.com/infoworkshop/ My complete 'tell-all' information marketing workshop
http://www.UltimateCopywritingWorkshop.com Why is this the world's most expensive copywriting course?
http://www.PublicDomainRiches.com/leap/ (new 8-week program)
http:///www.InstantInternetProfits.com (new 6-week program)
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