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Yanik's Hot Sheet Issue #3
May 20, 2003
Dear Friend,
I’m back with another issue of “Yanik’s Hot Sheet”…
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information (about $20,000.00 last year), checking out new products, attending seminars, reviewing material people send, reading a bunch of books and newsletters, etc. etc. So I've decided to share with you what's new, what's hot and what's going on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I recommend. You'll only hear from me when I've got some cool stuff to share (unless you tell me to bug off by clicking the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet Issue #3 * *
Resources, tips, hints and recommendations for you to make a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- Advance notice of new resell rights package
- Why working hard isn’t the way to get rich
- Update on the immigrant success book
- Books and Resources you should check out
All this and more inside our third issue of Yanik's Hot Sheet. Ready? Let's go...
-------------------------------------- Advance Notice New Resell Rights ---------------------------------------
At last, this is your chance to cash in on a "red-hot", in-demand product selling for hundreds and hundreds of dollars...without the pain or suffering of doing it all yourself.
You'll get absolutely everything you need - a complete "business-in-a-box".
This is your opportunity to get started making big money selling our "high-end" product because you keep 100% of the profits.
Fair warning - only 50 packages are being released right now so you've got to hurry. I fully anticipate the response to this will be huge.
To find out about this and to be on the future resell rights notification list – just send a blank email to: reprintrights@surefiremrktg.par32.com
--------------------------------- From the Personal Files ---------------------------------
Thank you guys so much for the outpouring of support and kindness over my mom’s illness. I’m pleased to report her cancer marker numbers keep going down, down, down.
I sent her over the emails and she was absolutely overwhelmed. She’s just learning how to use a computer and she uses a nickname for her email and leaves her subject line blank - so I almost delete every email I get from her. You know the Internet is making a huge impact when your mom is on email and your dad “instant messages” you. :)
Since the last hot sheet it’s been pretty busy around here. As you might remember Missy and I moved into a new house (we jokingly refer to it as the “money pit”). Who would have thought there was so much to do to a house? But moving from a one-bedroom apartment certainly didn’t help since we had no furniture to put in the new house. (Yes, for 2 years I really did run my Internet business from a little desk in the corner of the living room. I know, it sounds like an infomercial but it’s true.) :)
Now I’m really moving up in the world because I’ve been promoted to the basement. (I can tell you’re impressed) :)
My basement is the only area of the house where I have complete reign over so I’ve been working on a couple “unique” Yanik twists. I found this artist, who goes by “SHAG” (www.shag.com) and I absolutely love and his stuff! I’ve picked up 3 of his prints already for down here.
I’m going for the “retro-hipster-art deco-tiki” theme (something like that anyway). Missy says she can’t believe the stuff I want to do – but hey – it’s my basement and she already told me I could do anything I want with it. A deal’s a deal. :)
Already, I’ve picked up a real Super Chexx bubble hockey machine like the kind you’d find in the arcades. I always wanted one and that was my first purchase for the basement. I have a very cool bar on order that I’m going to put red neon to light the frosted glass top of it. And a very funky couch with huge “wings” in red velvet is en route. I know this might sound eclectic but I think I can make it come together. For the bathroom I’m doing a Polynesian theme with a big tiki mask right above the “throne”. And once I get the bathroom painted I’ll be putting up some fake palm leaves on the ceiling.
I did seriously think about taking down our bathroom door and putting up bamboo curtains but Missy put the kabbash on that right away. Oh well I thought it would be a great idea but she thought our guests would like a little more privacy. Go figure.
Down here I also got a great pool table with red felt. In fact, I bought it on Ebay. Yep, most people can’t believe it when I tell them -- but it was a great deal.
If you do a search on Ebay.com for “pool table” you’ll find the biggest power seller by far is a company called Zbilliards.com. They have tons of auctions and the best page I've seen selling pool tables.
I saved at least $1k getting through them than any local company in my area.
These guys are really kicking butt. Actually, when the pool table installer came over he told me they’re having a hard time keeping up with all of the work this company is giving them. Wow.
Just another way the Internet is changing business.
Note: Actually if you want to discover exactly how to sell on Ebay -- I cannot recommend this resource enough. It’s an amazing “how to” video (or DVD) put out by my brilliant friend, John Reese. Check it out here: http://www.auctionsecrets.com/breakthrough
Okay let’s keep rolling…
--------------------------------- "Hot Sheeter" #1: Why Working Hard Is Not Enough ---------------------------------
As I was sitting here writing out this newsletter we had a chimney repairman and a landscaper come out to the house. Out of my window I could see both of them doing their jobs. Let me tell you these guys work *hard*.
Both of them get up very early in the morning and put in a full day’s work. The chimney repairman is dangerously perched at least 50 feet above the ground for most of the day. And our neighborhood landscaper is breaking his back carrying heavy bags of mulch all day.
The point is these guys put in an honest day’s labor for honest day’s wage every day. They aren’t sleeping on the job or goofing off. They’re working their butts off – but that’s not enough!
Do you know the big secret neither one of these fellows (or most other people) ever figure out?
It’s so simple once you understand and it can have a profound effect on your wealth. Here it is….
Your income cannot be limited by the amount of hours you can put in. Each one of us are given 24 hours and it doesn’t matter if you are a chimney repairman, landscaper, CEO, homeless bum, or Internet entrepreneur. We all have the same 24 hours to work with. Most people simply work – get paid, work – get paid, work – get paid. You put in 8 hours on the job – you get paid for 8 hours. You put in 40 hours a week – you get 40 hours in salary. That’s the way we’ve been taught to do it – and the sad truth is you’ll never get ahead doing what everyone else does (that’s a lesson in itself).
You need to think about how you can turn more and more of your activities into ongoing revenue seeds. First you build one ongoing income stream and then another, and another and another.
Let me give you a real example from my business to illustrate this.
I created Instant Sales Letters (www.instantsalesletters.com) in February 2000. Every single day we get orders for this product and at $40 - $55/pop it adds up. Last year this one site brought in over $250,000 for me. I created the product once and now get paid over and over again (Though I have added to the letters and revised them several times.) Now think about that. Work I did once keeps paying me every single day no matter what I do. That’s a good deal.
Once that first stream is rolling – you can expand into another stream. For me, it came from people asking me how I grew Instant Sales Letters and made it so successful online so fast. That’s when I started teaching Internet marketing based on what I did not just reading about it or talking about it. So my second stream was a product called “Instant Internet Profits” (www.instantinternetprofits.com). This was a complete guide I created that documented everything I did. That sold well and kept selling. And just a few months ago I totally revised it based on everything new I’ve learned in the last 2 years.
After “IIP”, I went to work on creating additional products. (You can find most of them at www.surefiremarketing.com) Some sell better than others but together they are responsible for bringing me in an extremely high six-figure income.
My thinking is squarely on how can I get the most leverage and ongoing income from any activity. For instance, if I do a teleconference series (like www.webcopysecrets.com) then I will sell the LIVE calls for “x” amount and then have the calls recorded to turn it into a product I can keep selling for “y” amount. Then going even further, I could take excerpts from that product and use them as articles or free ebooks to be passed along to get additional business. Do you see how it works? Try to get paid over and over again for activities done once. Make that your mantra.
One more example. Instant Sales Letters is one of our hot products so now I’ve started selling it on CDrom at Amazon (check it out – http://islcdrom.yanikrecommends.com). Just last month it brought in an extra $386. Nothing too crazy – but for doing the work once of putting it up there – it’s not bad. To take this further I have also licensed one section out of the Instant Sales Letters to a company selling CDroms with consumer mailing addresses and they pay me $1,000/month for this. And right now, I’m in the process of testing the CDroms at the UPS Stores (formerly Mail Boxes, Etc) to see if they’ll sell as point-of-purchase impulse items to their customers. Plus, on top of that – there is even a German and Dutch translation of Instant Sales Letters in the works. Now here’s the warning. With all this said, don’t get fooled by the idea nearly everyone gets. It goes something like this – “Well, if I can create 10 different products each making $1,000/month – I’ll make $10,000 every month.” Yes, that’s a great thought but what happens is you get sidetracked and lose focus working on more than one project at once. Believe me, I fall for this trap also. Your best bet is to focus on product #1 first and *only* after you have that securely in place move along to product #2. Trust me, I realize there are so many opportunities available online that you want to grab each one – but the only thing you’ll do is run around like a headless chicken.
You can see from my examples my multiple revenue streams consists of information products. I love info products because of all the incredible advantages – you can read all about these here – http://www.instantinternetprofits.com. But this advice will work just as well for any kind of passive revenue stream. In fact, a good book to help your thinking on this subject is “The Cash Flow Quadrant” By Robert Kiyosaki or inside Robert Allen’s “Multiple Streams of Income”.
I hope you spend some time to think about this.
------------------------------------------------- Hot Sheeter #2: Update on Immigrant Book -------------------------------------------------
I wanted to thank everyone who submitted their title ideas and stories. I really appreciate it. This is a bit of a “back burner” project so I don’t have the announcement of the winner of the $100 prize yet. Sorry. But watch this space for additional updates. In fact, I think I’m going to select the top 5 titles I like and let you guys vote on it to keep it fair. :)
I really got some excellent title ideas back so I thank everyone once again.
------------------------------------------------- Hot Sheeter #3: Books and Resources You Need to Check Out -------------------------------------------------
2 things in this section you should really take a look at…
#1 – Secrets of the Young & Successful:How to Get Everything You Want Without Waiting a
Lifetime by Jennifer Kushell and her husband Scott Kaufman
We would have seen them more except Jen was busy slaving away on this new book that’s just being released. They’ve already had a big spread in Cosmo and I guarantee you’ll be seeing a lot from these 2. Inside the book they’ve profiled over 50 of the hottest "everyday" Young & Successful people in the country and Scott and Jen were crazy enough to include my story. I’m in "Chapter 6-Take a Taste" (pgs. 188-189). Pretty cool stuff!
I'm recommending you go grab a copy or two because I know
that you'll really
Scott and Jen are trying to make a big push via email so
they’ve giving some free extra special bonuses. First, a portion of the
royalties from books purchased today will be donated to select youth mentoring
charities nationwide like Junior Achievement, MENTOR/The National Mentoring
Partnership, Students in Free Enterprise (SIFE), or the National Foundation for
Teaching Entrepreneurship (NFTE). Plus, they’ve got more free stuff lined for you. So just place your using this link: http://youngsuccessful.yanikrecommends.com/
or just go directly to: www.Borders.com and place your order.
http://www.youngandsuccessful.com/bookblitz/
(Please make sure to stick “Yanik Silver” in the “referred by” box to make sure you get all the great stuff.)
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#2 - Okay and the second resource you have to check out is a new course put out by Marc Goldman called “Joint Venture Secrets Revealed”.
http://yanik.jvsecretsrevealed.com
If you’re looking for a way to take no money, no product and no list and turn it into a nice payday you should head over to this site. It’s a hard copy manual shipped to you that contains real world case studies of successful joint venture promotions. Personally, I’ve been on both sides of the JV “coin” and let me tell you there is nothing else that can dump gobs and gobs of money into your back account than a well created joint venture.
------------------------------------------------- Hot Sheeter #4: Mark Joyner Retirement -------------------------------------------------
Trust me, I know you’ve heard this from “umpteen” different marketers and newsletters about the Mark Joyner retirement package. The package of all this source code and a bunch of products. Truthfully, I wasn’t even considering promoting it because I thought the average person (who wasn’t a “techie”) wouldn’t be able to make this work. But I did decide to keep an open mind. So I’m going to be in LA next week and I’ll be tracking down Mark to figure out what’s going on with this and *if* I will recommend it. It takes an awful lot to get an endorsement from me – so I’ll keep you posted.(Notice I’m not even putting a link here for you to preview the package since I don’t know which way it’ll turn out.)
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Well that does it for this third issue of Yanik's Hot Sheet. Please let me know what you think about it. What should I add? Take out? I want to hear your rants and raves. Send them to: mailto:yanik@surefiremarketing.com
All the best,
Yanik
P.S. Don’t forget you can check out many of my recommended resources here: http://www.yanikrecommends.com
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