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Yanik's Hot Sheet March 2004
March 30, 2004
Dear Friend,
Phew – I’ve had quite a busy start to 2004 and I’m just starting to wind down for a bit and catch my breath.
Of course, in January we had my “30th Birthday Bash” with over 531 people packing it to hear the world’s top Internet marketers spill their guts. Plus we raised over $25,000.00 for Make-A-Wish. If you missed it, DVDs and audios will be available shortly so keep a look out.
In February my first group of Apprentices ended their one year with me. I’m proud to report nearly every single one of them has a website banking dollars while they sleep. And a new Apprentice group is just setting sail with my friend Jim Edwards and me at the helm. In future issues I’ll keep you posted on their progress and new projects.
Now we’re up to March. I just got home from a couple weeks “on the road”. First, I have to give a big congratulations to my buddy, John Reese, for putting together a kick-butt advanced strategy Internet seminar. Reese is one of the real “doers” in our industry and for a long time he’s been quietly behind the scenes pumping out huge cash windfalls online. Then right after that, Armand Morin put together a first-class event with his ‘Big Seminar’. And finally I just returned from Mark Victor Hansen’s Mega Book Marketing program in Atlanta where I was teaching authors about public domain.
While I was there, I met a guy named Morgan Westerman. He came up to me and told me he took a public domain poem and added some stock photos and received over 25,000,000 visitors to his website – TheInterviewWithGod.com. And more importantly, he made over $1.2 million in 2 1/2 years from those visitors. Wow – now that’s a cool public domain success story.
Trust me, if you haven’t checked out http://www.PublicDomainRiches.com you’re missing the boat on the easiest way to create info products. Amazing stuff!
Well enough of the chit chat – let’s get down to business with 2004’s first Hot Sheet…
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information (about $30,000.00 last year), checking out new products, attending seminars, reviewing material people send, reading a bunch of books and newsletters, etc. etc. So I've decided to share with you what's new, what's hot and what's going on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I recommend. You'll only hear from me when I've got some cool stuff to share (unless you tell me to bug off by clicking the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet * *
March 31, 2004
Resources, tips, hints and recommendations for you to make a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- Copy Seminar & Workshop
- Feature Article: Are You Carrying Buckets?
- Special Thank you gift from Dan Kennedy
- Books and Resources you should check out
All this and more inside this issue of Yanik's Hot Sheet. Ready? Let's go...
-------------------------------------- Hot Sheeter #1: Copywriting Seminar and Workshop
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I’m considering putting on a very intensive and hands-on seminar and workshop on copywriting (offline and online) this July. It definitely won’t be cheap but it’ll be well worth it if I do it.
I’ve never had an event on just how I put together winning sales copy, email copy and direct mail copy. Plus, it won’t just be me teaching – there will be lots of hands on work for you as well. This will not be some 100 or 200-person seminar but a very intimate workshop where you’ll get personal attention for your copy.
Even better, I’m going to bring in a big-name bonus surprise speaker. Like I said, this isn’t a definite so the details are a bit vague but if you want to find out right away before anyone else about this event – shoot a blank email over to:
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Feature Article Hot Sheeter #2: Are You Carrying Buckets?
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I lent my personal trainer, Jeff, borrow a copy of “Rich Dad Poor Dad” by Robert Kiyosaki. A few weeks later during our workout session he blurts out, “You know what -- I’m carrying buckets!”
“Huh?” I replied.
Jeff reminded me in the “Rich Dad” book Kiyosaki gives the example of someone carrying buckets to supply a town with a water and another person building a water pipe line to carry the water. It took longer for the pipeline to be built but once it was done – the money would continue to come in with or without him.
What are you doing?
Sadly most people are carrying buckets. They are getting paid based on the hours they work. Even if you are a highly paid surgeon or attorney your income is still limited by the hours you can work. Everybody has been taught to think the harder you work the more money you make. What if that’s completely wrong? What if it’s the smarter the work, the more money you make?
Personally, I prefer to work once and get paid over and over and over again. And there are lots of ways you can create recurring revenue for yourself. It could be via royalties from an invention, a song, or a book. It could be from network marketing. It could be from real estate. It could be dividends from investments. Or it could be from a multitude of other ways aside from the typical 9-to-5 grind.
The majority of my income day-in and day-out is a direct result of work I did 1,2,3, even 4 years ago or more. For instance, if you create an information product to sell (like a report, ebook, software, video, etc) you only have to do the work once of creating it and once to write the sales letter. Then if you set up some automatic promotion avenues like an affiliate program or autoresponder messages – you can continue to get paid for that product indefinitely. One of biggest income streams is a product I created 4 years ago and still makes me a nice six-figure income each year.
Frankly, I couldn’t turn off my recurring revenue streams right now if I tried. That’s because much of what I’ve created has fed on itself. One product refers people to another. Our affiliate network (over 25,000) refer people to our sites. Some of our sites cross-promote our other sites, etc. etc. When you keep working on activities that have recurring value you’ll create a momentum that’s tough to stop. But the truth is -- it IS hard work in the beginning. It’s like a rocket taking off in which it burns most of its fuel on lift off. You need to put in the hours and effort upfront and then you can ease off the throttle. But if you don’t put in the extra effort upfront you’ll never achieve lift off and get that momentum you need.
The more you think about doing the work once and being paid multiple times the more creative your mind will become. Ask yourself the right questions and you’ll get the right answers.
In fact, even this contribution, if I’m lucky, will become a recurring income producing activity. I wrote this article once and the publicity from it will hopefully get a few people to my websites and into my marketing funnel.
Now of course, I’m not saying that every activity I do each day is highly leveraged because I still do some “dumb stuff” like checking email or filling out tax forms. But I’m working on outsourcing as much as I can and focusing just on income producing activities (just like you should).
Copyright 2004 – Yanik Silver
-- Note: If you’d like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article --
Resource box: Just 30-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he’s only been online full time since February 2000! Yanik is a highly sought after speaker and attendees regularly pay up to $4,995.00 per person to hear his secrets.
He is the author, co-author or publisher of several best-selling online marketing books and tools, which can be found at www.SurefireMarketing.com
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Hot Sheeter #3: Special Thank You Gift From Dan Kennedy
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I have a special thank you gift I arranged for you, my valued subscribers and customers.
I made a deal with, in my opinion the #1 marketing guru in the world, Dan Kennedy to give you 3 whole months of his 'ELITE' gold membership, which includes the amazing "NO B.S. Marketing Letter" for free. (This is a very real $119.91 value)
http://www.dk3monthspecial.com/trial/
If you haven't heard of Dan Kennedy let me give you the quick run-down. As a marketing consultant he has worked hands-on with clients in 136 different product, service, and business categories.
In the information-publishing field, he has literally guided over two dozen startups to multi-million dollar annual sales.
Personally, studying Dan's material has been largely responsible for millions in sales of my products. In fact, just last year I spent over $25,000.00 just on Dan’s advice so don't take this deal lightly...
As soon as I get each issue of the newsletter, I stop whatever I'm doing, bolt my door shut and immediately start reading hi-liter in hand. Frankly, this thing is like a day-long, intense seminar in print arriving every month in my mailbox.
I promise once you start reading this newsletter you'll be hooked. Simply put, that's the whole reason he'll let me make this sensational offer.
But, there is one catch. Dan will not keep this deal open forever. It's only good until for the next 250 people who take me up on this outrageous offer (and he might even cut if off sooner). After he's reached his limit - this deal is history and the gold membership goes back to the regular price of $39.97/month. So, please don't delay. I strongly urge you to check out your special 'thank you' gift right here:
http://www.dk3monthspecial.com/trial/
-- Side Note: Dan is also holding an incredible customer appreciation seminar this May in Scottsdale, Arizona. There are over 950 people registered to attend so this is going to be huge. I’ll be there doing a breakout session on Internet marketing. The whole thing is free only if you are invited by a Platinum member (that’s me). Just go to this link:
http://dankennedy.com/appreciationconf04/
When you sign up to attend you have to use my name "Yanik Silver" on the registration form or else you will be NOT be able to register.
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Hot Sheeter #4: Books, Tools & Resources You Need to Check Out
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Lately, I’ve been fascinated by reading biographies. I just finished Paul Newman’s story of how he and his partner accidentally built “Newman’s Own” into a food conglomerate. It’s called “Shameless Exploitation in Pursuit of the Common Good”. Pick it up from Amazon or your local book store.
And now I’m in the middle of reading a biography on Andrew Carnegie. It’s pretty thick so I’m limping along with it. But it is fascinating to read about how this immigrant came to our country with just about nothing and became one of the richest business tycoons in history.
As some of you know I’ve been planning a book about immigrant success stories but I’ve had it on the back burner for a long time. Maybe this year :)
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A couple new Apprentice sites just launched that you might want to check out…
#1 – http://www.GreatestSalesLetters.com – Ken Odiwe has licensed the exclusive online rights to a copywriting classic called “Greatest Direct Mail Sales Letters of All Time”. It’s a great swipe file that sits on my desk as well as some of the top direct response copywriters in the world. You definitely need this resource.
#2 – http://www.WebSiteER.com – Charlie LaFave has put out a great new membership site. One of the best parts of the site is his “diary” where he details his real life experience taking a product completely unrelated to Internet marketing and making it profitable.
#3 – http://www.SuccessSecretsRevealed.com – Leigh Beaty has taken *real* world people (not just experts or gurus) and got them to reveal their insider secrets for living the life they really want. These in the trenches interviews are just a small part of this membership site. Good stuff and she’s giving readers a special $1 trial here – www.SuccessSecretsRevealed.com/yanik/
* * * How would you like a world class copywriter sitting over your shoulder showing you exactly why and how he writes profit producing copy? Brian Keith Voiles has my highest recommendation as a guy that knows how to take words and turn them into cash. He’s a shy guy and out of the limelight – but now he’s come forward with a brand new resource. Very cool stuff.
Check it out: http://bkcopy.yanikrecommends.com
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Also starting June 14th, my friend Janet Switzer will teach just 249 entrepreneurs how to make fortunes turning information sleepers into information empires. For details on the Publishing Mavericks Program: (702) 256-2272 (this is an invitation only program so you need to mention my name to get the information)
For most people, Janet's name is completely unknown, but to those "in the know" she's the secret marketing weapon behind some of the biggest names in marketing like Jay Abraham. Janet's specialty is showing you how to take your information product and re-package it as a super expensive package (I'm talking $5,000, $10,000 or even $25,000 or more). If you've ever wanted to transform your ideas into millions of dollars in revenue from certification programs, home-study courses, teleseminars, boot camps, subscription consulting and other super-lucrative areas, don't you dare miss this opportunity.
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Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading.
All the best,
Yanik
P.S. Don’t forget if you’re interested in the upcoming copywriting seminar and workshop (if I hold it) – just shoot a blank email over to:
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