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Yanik's Hot Sheet June 2004
June 8, 2004
Dear Friend,
I’m writing this on my Euro Stair train from Venice, Italy to the coast (Cinque Terre). My wife, Missy, and I decided we needed a real vacation. Missy loves Italian food so this was definitely her dream vacation.
The last time I traveled through Europe was as a backpacker right after college. 6 weeks with a few pairs of underwear, a few ripped t-shirts and a pair of sandals. :)
Now we’re back and I probably spent more on my first 3 nights at my hotel in Florence than I did my whole backpacking trip. Since I’m overseas, I figured this issue’s feature article will be the best sales and persuasion tactics I’ve seen used on me.
As soon as I get home I’m going to start preparing for my first (and last) ‘Internet Copywriting Wizardry Academy’. Only 52 people are allowed in to master the single most critical skill I’ve used (and you can too) to make an obscene fortune with nothing more than a keyboard or a pen. I can directly thank my copywriting skills to paying for my first-class trip to Italy and also my brand new convertible.
As of right now there are seats still available and if you want to attend get over to http://www.CopyWizardryAcademy.com
Onward…
I’m glad to be home for most of the summer after this trip to regroup and think about which projects I’m going to pursue for the last half of the year. I’ve been thinking about some real fun projects that you guys will hear about.
Can you believe nearly half of 2004 is over?
Where are you as opposed to where you want to be?
I’m more than halfway to my income goal. How are you doing? Do you have an income goal? You should and it should be written down. How about goals in other areas of your life?
You still have over 6 months to make 2004 your best year ever. What are you going to do about it? And don’t give me excuses about the economy or anything silly like that. Everyone I know is doing better today than ever.
Alright let’s get down to business with June’s Hot Sheet…
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information (about $30,000.00 last year), checking out new products, attending seminars, reviewing material people send, reading a bunch of books and newsletters, etc. etc. So I've decided to share with you what's new, what's hot and what's going on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I recommend. You'll only hear from me when I've got some cool stuff to share (unless you tell me to bug off by clicking the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet * *
June 8, 2004
Resources, tips, hints and recommendations for you to make a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- Public Domain Riches Gold Mine – Sold OUT
- Feature Article: Italian Persuasion and Sales Secrets
- Chance to get your website’s copy critiqued by 5 experts
- Books and Resources you should check out
All this and more inside this issue of Yanik's Hot Sheet. Ready? Let's go...
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Hot Sheeter #1: Public Domain Riches Gold Mine – SOLD OUT
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Some of you might have seen my newest release – “Public Domain Riches Gold Mine”. This is so hot that Volume I already sold out in only 9 days! Because the orders came in so fast we didn’t send out the notice to everyone or else they would be too many disappointed people.
The Gold Mine package contains 35 ‘how to’ works in 35 different high-demand and high-profit potential niches. Plus, just about everything you need for each niche including keyword analysis and market research.
Sorry you missed out – but you can get first chance when we release Volume II with 35 all-new and totally different works by heading here – http://www.PublicDomainGoldMine.com
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Feature Article Hot Sheeter #2: Italian Persuasion and Sales Secrets
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During this vacation to Italy I’ve been watching, listening and observing how the Italians persuade, influence and make the sale. It’s fascinating and extremely profitable to study.
First, as tourists we are influenced by recommendations by someone we perceive as an authority. For starters there’s our guide book. All the major guide books will give you sleeping recommendations and dining spots. My wife, Missy, and I brought along 2 books. The Rick Steves guide to Italy and also Frommers. So if Rick or Frommers says go to this restaurant we’re more likely to go there. Or by asking the front desk or concierge for a recommendation we’ll take it.
Next, let’s talk about shopping. Many of the sales people I’ve encountered who work retail have a very understated yet effective way of making the sale. In Florence, we went to many of the high-end Italian shops. Inside the Armani store I was looking for a new sport coat. I found a wonderful jacket that I wanted to try on. The problem was I was wearing a polo shirt and that’s a bit thicker than a regular dress shirt so the jacket wouldn’t fit right. So my sales guy gave me a new Armani shirt to try on underneath my jacket. He quickly took a look at me and brought back the exact right size.
The gentleman then brought me 5 different jackets to try on but none of them worked. However, all was not lost since after trying on the jackets I fell in love with “my” Armani shirt. Yep, I ended up buying it even though it was way overpriced.
A few steps away down Florence’s “5th Ave” we walked into Gucci. There were lots of items in there with the famous “G”’s that we don’t have over here in the States. I immediately sprinted over to a burgundy Gucci motorcycle helmet and stuck it on my head to continue the tradition of being an obnoxious American. :)
After making a fool out of myself, I wandered up into Men’s shoes and found a pair of loafers I loved I asked the girl working in shoes to help me find my size and she brought them out for me to try on. Then she did something I’ve never seen before at retail…she kept absolutely silent. Missy and I talked about the shoes and if I should get them or not. We discussed the comfort of them and if they were slipping or not. All the while the sales girl remained quiet. From negotiations we know that’s the most powerful tactic any side can take. Usually the sales rep is telling me how great the shoes look, how carefully they are constructed, etc. But here absolutely nothing but silence. I’m sure you can guess – I bought the shoes.
Now if you think I’m the only one who was shopping – think again. Missy did her fair share in Venice.
Since it got a bit colder, Missy went looking for warmer clothes. We went in and out of boutiques all day and even returned to the same ones 2 or 3 times. Once Missy found a sweater to try on and before she could leave the dressing room, the sales rep came bounding in with 2 or 3 more colors in the same model.
In another boutique, Missy would be trying on one top and the sales rep would have the other colors lined up for her on the counter and several other outfits that matched her choice. It was pretty amazing to see them in action. Of course, she ended up buying more than she originally came in for.
Another thing we saw at retail shops was the packaging. For many of the items we bought they immediately wrapped them up so they would be suitable for a present. We even went to a Pharmacy to buy Advil because my back was hurting and the pharmacist wrapped that up like a present.
What else do you do on vacation besides shopping? How about eating?
Italian waiters do a masterful job at selling and persuading patrons that’s really worth studying. One of my favorite meals in Florence the waiter used the assumptive close to take our order. I asked for a recommendation on appetizers and he would mention the mushroom and tomato dish was excellent. Then he’d start writing and talking at the same time, “one mushroom and one tomato for the lady.”
He went on like that with the pastas and entrees assuming we’d have 2 of everything. He was wrong but I’m sure they do a whole lot more business like this. After the meal the show continued. When explaining dessert he said, “We have the World’s best cheesecake and Europe’s number one chocolate cake.”
Who gave them that honor? I’m sure no one. They just said it. We did split the cheesecake and it really was delicious. It tasted a bit like ‘no bake’ cheesecake – but Missy and I both love no-bake cheesecake at home so we’re biased.
In Venice it’s the experience usually and not the food that takes center stage. In Saint Mark’s square we sat down and had a glass of wine, a coffee and a water. The bill? A jaw-dropping $45. We were charged for music and bread/cover charge plus the outrageous amount for our 3 beverages. But it’s okay because it was an experience we were paying for and not the drinks.
This restaurant has a complete band outside that was playing classical Italian music and the whole experience of sitting in the center of the Square to watch the people mill about was worth it. But it just goes to show you if you create an experience you can get away with highway robbery.
And what is the most famous experience in Venice? Gondolas, right? There’s no better example of paying for an experience because where would you pay about $150 for a over glorified canoe? Now I’m not complaining because the gondola ride is a must for many tourists. And Missy and I loved it – but when you stop to think about it you wouldn’t pay for this anywhere else.
Now before you dismiss all of this and say “My business is Different!” – just stop, re-read and think about how you can apply this in your business. I promise you can. Ciao! :)
Copyright 2004 – Yanik Silver
-- Note: If you’d like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article --
Resource box: Just 30-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites…and he’s only been online full time since February 2000! Yanik is a highly sought after speaker and attendees regularly pay up to $4,995.00 per person to hear his secrets.
He is the author, co-author or publisher of several best-selling online marketing books and tools, which can be found at www.SurefireMarketing.com
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Hot Sheeter #3: How to get 5 top copywriters to review your web site
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I don’t even know if there are any seats available on this since it already started last night. My friend Jason Potash has invited me to participate in an event unlike anything done before.
If you know deep in the pit of your stomach that your Web sites should be hauling in more orders, subscribers and leads, then this is for you…
It's sad, but most Internet marketers fall into the same trap. They spend a ton of cash and time on getting traffic to their sites but don’t pay much attention to the ad copy on the page.
Frankly, this is where the rubber really hits the road with your online business. Your web copy either ROCKS... or it FLOPS!
Jason Potash has assembled a panel of the country's top web copywriters (including yours truly).
Rather than "tell you" how to pump out world-class web copy, we’re going to "show you", step-by-step the exact process that they use to rebuild crappy websites and deliver out- of-the-ballpark results every time!
You'll get to peek over our shoulders and eavesdrop LIVE as we rip apart and transform boring, unproductive, lagging websites into full-throttle cash machines!
PLUS, you'll get to see the BEFORE and AFTER results once we have remodeled each website. But you must hurry because there are 4 seats remaining.
Go check it out now. Before it's sold out!
Here's the link: http://wetrack.it/eza/af.cgi?aid=3098&ent=19
BTW - Even if you can't make the live events (or it’s already sold out), you can still get access to the complete audio recordings. See 'Option 3' on this webpage for details:
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Hot Sheeter #4: Books, Tools & Resources You Need to Check Out
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On this trip to Italy I’ve blown through a couple books that are worth noting. The first is Richard Branson’s autobiography “Losing My Virginity”. Branson is the kind of swash-buckling maverick entrepreneur I really admire. He’s someone that really understands life is all about creating experiences. I’d love to sit down one day and have lunch with him. He’s a pretty amazing guy and his complete candor in his book is really refreshing.
You can read the material for entertainment only or to pick up business strategies.
The other book I brought on this trip is called “$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales” by Steve Dworman. This is a collection of some of the real heavyweights in the infomercial business. The book’s a bit dated but the concepts are still important if you’re thinking about doing anything on TV.
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One of my Apprentices from last year, Cindy Kappler, just recently put the finishing touches on a remarkable resource called “Online Marketing Secrets Uncovered”. And with my help she developed a very thorough package for what you need to use emails, autoresponders, and ezines.
The whole thing is video based learning so you “watch-it-then-you-do-it” technology that just pops right into your CD-rom.
Cindy was really a beginner when she started so she really laid the whole thing out step-by-step and went into incredible detail that others would gloss over. Plus, there’s even an easy fill-in-the-blank workbook so you create your own winning promotions.
It’s well worth checking out –
http://www.OnlineMarketingSecretsUncovered.com
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Want Big-Time National Publicity? Would you like to be written-up in major national magazines and interviewed on top TV shows? If so, be one of just 100 people to attend Steve Harrison's National Publicity Summit in New York City, July 14-17, your opportunity to learn the inside secrets of getting national media exposure and make the personal contacts that could make you famous.
You’ll be able to pitch your story to journalists from top national media outlets including ABC's The View ... CNN ... Montel ... USA Weekend ... Live With Regis & Kelly ... Late Night With Conan O'Brien... Publishers Weekly... CBS' 48 Hours ... XM Satellite Radio Network ... Family Circle ... Parents ... ABC Radio Network ... Parenting ... Dr. Laura Show ... People magazine... Fox News Channel ... Maxim ... Parade ... New York Post ... Good Housekeeping ... and many other top national media outlets, 81 in all!
Last year at the Summit, one of my customers was interviewed on Fox News Channel within five hours of meeting the producer! For free info, go to: http://www.nationalpublicitysummit.com/info.html?10028
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Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading.
All the best,
Yanik
P.S. If you want to get into the upcoming copywriting seminar – get all the details here:
http://www.CopyWizardryAcademy.com
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