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Yanik's Hot Sheet December 2004
December 2, 2004
Dear Friend,
Welcome to the last “Hot Sheet” of the year. This one is going to be a doozie. Lots of fun and profitable stuff going on that I gotta share with you.
First off, Missy and I just got back from 2 weeks “down under”. What an amazing trip. We spent 1 week in Sydney for Mal Emery’s Information Marketing Summit where we got to meet a bunch of our Australian and Kiwi customers, plus make some new friends or “mates”. :)
Then we spent the next week in New Zealand, mostly in Queenstown in the South island. That made our trip. What an incredible spot. That’s where they filmed “Lord of the Rings” and I understand why. Not only is Queenstown known for its spectactular scenery but also as as the “adrenaline captial of the world”. There were so many things to do there that it made my head spin.
I couldn’t pass up that chance to try and get as much crammed into our trip as possible. I did 3 bungee jumps (one from 440 feet), 3 canyon swings, 1 ‘fly-by-wire’ and 1 ‘red bull’ aerobatic plane flight. You have to check out some of these pictures – they’re pretty cool. We alternated between “Yanik adventure” days and “Missy relaxing” days. On Missy days we got massages and then went to a sheep farm (check out“Louie the lamb” in the pictures). ;)
Here’s the special slide show of our trip:
http://www.surefiremarketing.com/trip/
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After you get a laugh - let’s get down to business with December’s Hot Sheet…
What's Yanik's Hot Sheet, you ask?
Good question.
You see, I spend tons of money buying new information (about $30,000.00 last year), checking out new products, attending seminars, reviewing material people send, reading a bunch of books and newsletters, etc. etc. So I've decided to share with you what's new, what's hot and what's going on inside this periodic newsletter.
You'll find this filled with resources, tips, and stuff I recommend. You'll only hear from me when I've got some cool stuff to share (unless you tell me to bug off by clicking the link at the bottom). :)
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If you're ready -- let's start...
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* * Yanik's Hot Sheet * *
December 2, 2004
Resources, tips, hints and recommendations for you to make a lot more dough and enjoy a happier and healthier life.
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Check it out - here's what you'll hear about inside:
- First Notice – “Underground” Online Marketing Seminar
- Feature: Q & A – You guys dish out the tough questions and I answer them
- Final Discounts on New Copywriting Workshop Tapes
- Apprentice Success Stories
- Books and Resources you should check out
All this and more inside this issue of Yanik's Hot Sheet. Ready? Let's go...
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Hot Sheeter #1: First Notice – “Underground” Online Marketing Seminar
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You’re invited to the most shocking and profitable private Internet marketing gathering ever arranged…
At last, I’ve persuaded the most elusive and ultra-secretive group of “Underground” Internet millionaires to step forward and break their silence. On April 28-30, 2005 in the “spy capital” of the world (Washington, DC) these ‘real-world’ successes are going to reveal exactly how they are quietly making their fortunes online…and how you can too.
I have a good number of friends in colleagues doing all sorts of things online and making a killing at it. I called in a ton of favors to wrangle them all together.
The line-up is still taking shape but so far it’s pretty impressive. I can’t tell you about them in this notice – but if you get on the early-bird list you’ll find out all about these ‘mystery men and women’ of the Internet. I had a simple criteria for this event. No “shovel sellers”. That means nobody who makes the bulk of their income selling “how to m.a.k.e m.o.n.e.y online” info. These are not any of the same people you see from seminar to seminar.
Listen, I’ve mentioned the possibility of this event to a couple students and clients and they instantly wanted to sign-up – but we’re not selling seats yet. We only have space for 230 people and I guarantee this is going to sell-out in a hurry. Plus, I’m even going to be giving away a “Be a Spy For Day” action adventure trip to one of the attendees.
If you want to be the first to know once we open the doors – get on the “early bird” list by sending a blank email here: undergroundsem@aweber.com
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Feature Article Hot Sheeter #2: Q & A With Yanik
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I’m going to do something a little different this time. I’ve gathered some of the recent questions people have emailed over. Instead of just answering them one-on-one – you guys all get the benefit of these answers…
Q: Yes, I have probably not a common question about your
direct mail sales letter package: As a marketing consultant and copywriter, I have really
studied and learned the specialties of direct mail and created several
successful direct mail campaign packages. Will this give me added
marketing info power or will it mostly be redundant? I would feel rude
about sending it back.
YS: Sure, that's a valid question. I've had some
* *
Q: I have
Volume 2 of Public Domain Gold Mine and am working on <one of the works
title>. I am not particularly technical,but have created some web sites.
YS: If
it's 6mb that isn't that big if people are downloading it.
* *
To Whom
It May Concern,
YS: While we may not have a letter for that exact industry, we have many letters that you can get ideas from or model after for your business.
-- Note: This is probably the biggest question we get about our sales letter templates. Everybody thinks their business is “different”. That’s just not the case. If you want more customers/patients/clients, want them to refer, want them to purchase again, etc. Our stuff works. There plain and simple.
* *
Q: I keep
reading articles that say test the market for Sue R.
YS: There
are several ways to test the market
* *
Q: Hi, I
purchased the PublicDomainRiches.com. If someone could answer this
YS: Of course, I’m not an attorney however copyright pending - is something I'm not sure about. I would take whatever date the pending date says and use that as the copyright date.
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Hot Sheeter #3: Your Help for a Great Cause
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Last year I met a gentleman named Frank Lunn at a publicity summit. He had written a great business book called “Stacking the Logs”. We got to talking and he told me about his son, Frankie, and the ordeal his family had been through. Frankie was diagnosed with Leukemia and treated at St. Jude’s Children’s Hospital.
Today, I’m happy to say 11-year old Frankie is cancer-free. And Frank set an audacious goal of raising one million for St. Jude’s. There is a very special offer with all the proceeds going to the hospital. Check it out:
www.blessingsinadversity.com/09
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Hot Sheeter #4: Final Discounted Sets of New Copywriting Workshop Tapes Available
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This is your last chance for the special $200.00 discount on my brand new “Ultimate ‘At-Home’ Internet Copywriting Workshop” package. This thing is absolutely colossal. It weighs over 39 lbs and comes out to 1579 pages. http://www.UltimateCopywritingWorkshop.com
Customers are just starting to get their packages and here are the comments so far:
“The UPS guy just dropped your copywriting course in my
arms. I think I put my back out. Holy Bananas! This course is HUGE! I can't
wait to get started. I'm working on my own info products and I must say without
even opening the first manual, I've already learned a valuable lesson about
packaging. The packaging screams Value. Nice Job!”
“I got my package after Thanksgiving and I haven't been able
to put it down, if fact I'm finished with all the videos…the course is awesome!
I love the way you included real examples of pieces to show your point, that's alot
of work, but for me it makes learning alot easier.” ---
And even from France…
“Please, do not say to my mother that I bought the "ultimate copywriting workshop" of Yanik.... she believes that I am in the church to confess. Received your package. My first reaction : ATOMIC BOMB ! Your ultimate copywriting workshop is GREAT ! Du CAVIAR (en français).
BRAVO ! BRAVO ! BRAVO ! Another order's soon !
Have a nice & profitable day !
Didier A.B. (name withheld to protect him from his mother) ;)
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Look, this is one of those once-in-a-lifetime products, and I’m really proud of it. You’ll pay a fraction of the cost other people paid to attend this monumental event live. Trust me, you won’t be disappointed with the package. I guarantee you won’t want to part with it – and right now you can save $200.00 http://www.UltimateCopywritingWorkshop.com
Your mastery of copywriting is the ultimate form of financial security and profit potential. It doesn’t matter what kind of business you have or what you sell – copywriting is the skill that WILL be of the greatest value to you.
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Hot Sheeter #5: Apprentice Success Stories
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This year’s crop of Apprentices are doing great. Jim Edwards and I have been working with them to create their own products and start building their information empires. We’ve had some pretty impressive results so far. Here are just a couple:
1. David Chandler and his partner, Kaye Murray, from Australia selling their unique stock market system they developed for $197 US…and it’s all digital. Since September they’ve sold over 183 sets. Well done!
You’ll want to check this out as an example but also to if you have any interest in investing this is a proven approach that is really starting to get big results for their students. Check out http://www.StockMarketGenie.com . The course itself is actually recommended by several Internet marketers also and they wouldn’t lend their name to anything that wasn’t top-notch.
2. Abby Rohrer from Colorado has proven you can tap into a niche (that has nothing to do with Internet marketing or even m.a.k.i.n.g money) and do very well at it. Her marketplace consists of people struggling with the obsessive compulsive disorder of pulling hair (Trichotillomania). Abby had solved this problem herself and now is selling a solution on her site - http://www.stophairpulling.com. She doesn’t feel comfortable releasing her numbers but I can tell it’s very, very good for a $40 ebook.
Originally, Abby wanted to sell to all obsessive compulsive discorders but Jim and I made her focus on just this niche for now. She has the most affinity with this group because of her personal story. There is still room here to increase her profits since Abby is working on higher-end products for this niche. After that, she will expand out to different niches. One of the big lessons here is focus to a tight niche and having solutions to people’s problems. Online information buyers will pay for solutions – but rarely will they pay for cures. If they are in pain – and you stop their pain – they will reward you for it.
3. Romy Marcias is our one and only Apprentice from Mexico. She took a public domain work and created a derivative work out of it for her first information product. Her site is here http://www.SuccessSecretsforWomen.com
She’s just starting to get good results from the limited amount of promotions going on. Romy niched her product to be just for women (though men are welcome to buy it). She found a very hard-to-locate public domain work and made it her own by adding comments to the text. Public domain is a great shortcut to creating your own information product. And the works she put together really are a wonderful collection of wisdom for success, health, wealth, wisdom and spiritual abundance written when woman weren’t supposed to be authors. Check it out here: http://www.SuccessSecretsforWomen.com
* * Lots of people have emailed and asked us at seminars if we are going to hold another Apprentice program again next year. The answer is ‘maybe’. It’s a great deal of time investment to work one-on-one with people throughout the year. But on the other hand, it is very rewarding to be part of so many success stories and see how thankful our Apprentices are. Plus, many times Jim and I make new friends and business partners from the experience. In fact, one of my most successful Apprentices from 2003, Larry Brown, and I are working together to revamp my Cosmetic Surgeon marketing package. So if we do decide to open up another Apprentice program for 2005 we’ll let you know. ---
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Hot Sheeter #6: Toys for Tots Drive
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I’m proud once again to be one of the sponsors of the official U.S. Marines "Toys for Tots" program in The Fourth Annual Internet Toy Drive. Our goal is raise $100,000 before December 24th.
It's
a sad fact that millions of children in the United States will NOT have a single gift to open on Christmas
Day! We aim to change that and make sure EVERY child has at least one present
'from Santa' under their tree. Help a needy child in YOUR community right now:
BTW- one of my fundamental laws of success is giving. It sounds crazy and kinda “out there” – but I’ve found the more I give the more I get back. That’s why I’m going to kick off the donations with $10,000 of my own money for this cause. Thanks for your help again this year.
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Hot Sheeter #7: Books, Tools & Resources You Need to Check Out
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I’ve been swamped with a couple projects and traveling a bit so I haven’t been reading as much as I want to – but I plan on catching up during the Holidays. Here are a few of the books I’ve been reading lately that I’ve been impressed with: The NO B.S. Series by Dan Kennedy – I mentioned this last time but I wanted to mention it one more time. These books are absolute bargains at less than $10/each. Dan has one on sales success, one on entrepreneurship, and one on time management. I spend tens of thousands with Dan each year and even these books have new info in there for me. Just get them. And if you aren’t a subscriber to his newsletter – you’re crazy! There’s a special 3-month free deal – http://dk3monthtrial.com/trial/ “The Definitive Book on Body Language” is a self-published book by an Australian couple, Allan and Barbara Pease. My friend Matt Furey turned me onto this book on the plane from Sydney to New Zealand. It’s the most comprehensive book I’ve seen on how to really read people’s true body language. Very powerful stuff – especially if you realize verbal communications only count for a tiny % of the message we deliver. I couldn’t find this book on Amazon so I had to order directly from an Australian bookseller – www.Dymocks.com.au (BTW – most people would have forgotten about the book if it wasn’t conveniently available but I kept looking for it online.) Next, I’ve really been studying and using a lot of Mind Maps. For a good introduction to mind maps – check out “The Mind Map Book” by Tony Buzan (that one is available from Amazon). I prefer paper and ink for my mind maps – but I did buy a piece of software from www.MindJet.com. This has been incredibly helpful as I work on a major new project of revamping my cosmetic surgeon business with my partner, Larry. It makes it easy to see the whole big picture.
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Want Big-Time Publicity? Attend my friend Steve Harrison's National Publicity Summit in NYC, January 26-29, 2005 and personally meet over 70 top writers and producers for major magazines and TV shows like ABC's The View, 48 Hours, CNN, Fox News, MSNBC, Family Circle, Alternative Health, Today Show, Time mag and more.
I've been at Steve's past Summit and they're an amazing experience. There's nowhere else you can meet so many top media folks in person. Hot Sheet reader Meryl Getline got two TV appearances shortly after attending. Check it out at http://www.nationalpublicitysummit.com/info.html?10028 This has sold-out every time they’ve held it and right now there are only 26 seats left.
* * * My friend, Mitch Myerson, from Guerilla Marketing Coach has interviewed some of the top Online supers stars and compiled into one heck of a great ebook
http://www.OnlineMarketingSuperstars,com
You want to get there soon – because this work is so good it was picked up by a major publisher and won’t be available online much longer. Yes, that means you’ll be seeing me inside a “real” book. Wait till I tell my Dad :)
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Public Domain Riches Gold Mine – SOLD OUT again
Some of you might have seen my newest release – “Public Domain Riches Gold Mine”. This is so hot that Volume I, II and III sold out within2 weeks of after briefly mentioning them to a small portion my list! Because the orders came in so fast we didn’t send out the notice to everyone on my list or else there would be too many disappointed people.
The Gold Mine package contains 35 ‘how to’ works in 35 different high-demand and high-profit potential niches. Plus, just about everything you need for each niche including keyword analysis and market research.
Sorry you missed out – but you can get first chance when we release Volume IV with 35 all-new and totally different works by heading here – http://www.PublicDomainGoldMine.com
* * * If you’re sending out any volume of email – you need to be concerned by all the filters stopping your messages from getting to your recipient. One of my 6-Week Instant Internet Profits students, Dori Friend, has created the ultimate solution to help ensure you mail gets through. It’s a critical tool for e-marketers:
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I’m really proud of my eClass student, Barbara Johnson, from Pinole, CA. Barbara was a total newbie beginner when she started working with me. She still has her full-time job with the US Postal Service – but now she has a source of additional income with her budding Internet site. Barbara took the shortcut of finding a public domain work. She was diligent and kept taking one step forward each and every day. Even though it was a sacrifice for her – she kept investing in her knowledge. She was so excited about her first sale that she actually called up our office at 1:30 in the morning to tell us. She’s come a long way – and here’s her site: http://www.SecretsofGettingWhatYouWant.com
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Finally, here’s something fun. John Delavera has created a script that lets other people “buy you a drink”. Here’s my “digital bar” – http://buy-me-a-drink.net/yanik
This little script goes for $47 at http://www.buy-me-a-drink.com and John said the price is going up soon. It’s a different way for your subscribers or just about anyone to show their appreciation for a job well done. Now, I won’t object to anyone buying me a drink either for the Holidays ;)
* * * Well that does it for this issue of Yanik's Hot Sheet. Thanks for reading.
All the best,
Yanik
P.S. Don’t forget about the upcoming “Underground Online Marketing Seminar”. Your chance to hear from the real people making extraordinary incomes on the Internet. You can get on the early bird list here: undergroundsem@aweber.com
** Feel free to forward this to a friend.
And if you had this email forwarded to you and would like to subscribe to Yanik's Hot Sheet Just send a blank email here: hotsheet@aweber.com ** =-=-=-=-=-=-=-=-=-=
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